It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
Stoney deGeyter (@StoneyD)
Google has made a major change to the way secure search works for signed in users of its services. If a user is signed into a Google account, any search performed will now be done on a secure socket layer (SSL) and will no longer pass the search term referrer data. However, Google have also said that search term referrer data will be passed to advertisers who use their pay-per-click product. The SEO community is crying foul…
The evolution of HTML has been a long transition away from how things look and toward what things mean. Gone are the days when web pages were cobbled together in HTML tables to compensate for limited layout controls. (Or, rather, those days should be gone. You know who you are.) Improvements in the language and the rise of CSS allowed web programmers to build pages that looked great for users and made better sense to search engines.
To save others from the time and hassle it took me to sort through all of the redundant courses to find the useful ones, I decided to do the decent ones and write a review on each. I also knew that just like reading a few different books on the same subject I would still learn at least something from each one, due to the different experiences, knowledge and perspectives of the course authors. A few more courses have come along since I found the first ones, therefore I’ve waited to do those so that they can be included here.
Mike Fleming (@mflem25)
A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. I think everyone understands that, at least from a keyword level, each channel can (and should) inform and reinforce the other. That idea of “reinforcement” is a bit tricky, however.
Keyword research is your time to understand the market you are competing in and how people search. It is your opportunity to comb through the competition and learn their keywords, content and link-building strategies. It is your opportunity to map out what you should track for your website, your market competitors and your keyword competitors. If you plan a months- or years-long relationship with a client or website, you owe several hours or days to get this right.
There’s a phenomena on the cusp between behavioral economics and psychology known as cognitive biases which are essentially scientifically documented tricks that our minds play on us. As all of us in the world of digital marketing are in the business of persuasion, understanding these often irrational tendencies can help us do a better job.
Annalisa Hilliard (@ahilliardm)
Check My Links Chrome Extension – A Link Builder’s Dream
by Jon R. Cooper
Not too long ago I was dead link building with the Mozilla Firefox LinkChecker Add-on. I started recommending it in a few posts, saying how great of an add-on it was, when in reality I had no idea there were other broken backlink checkers out there. But one day Ross Hudgens was kind enough to tweet about one of the greatest link building browser extensions known to man – Check My Links, a chrome extension. From that point on, I was fully converted to the Chrome toolbar, but arguing Firefox and Chrome is a topic for another time. In a nutshell, Check My Links will become your best friend for building some of the top links on the web for multiple reasons.
Ever since Google came along and Panda-spanked article websites into oblivion, guest blogging has been the preferred choice for the internet marketer who is looking to squeeze a little more link juice from their articles. Guest blogging can be an effective way of getting a link, but could you get a lot more bang for your buck by making just a few small changes to your strategy? Here are a couple of tips to make sure that your efforts are not wasted.
3 HIGH QUALITY LINK BUILDING TECHNIQUES
by Matt Jackson
When it comes to link building schools of thought, there are those that opt purely for quantity, ignoring the quality and even relevance of the links received. However, and especially since recent Google algorithm updates, the onus in a link building campaign should be on quality for at least part of your monthly link work.
Jen Carroll (@martijen)
You’ve heard it time-and-time again: social media has changed the SEO landscape. But just how much does social media actually impact rankings directly? Not as much as you might think…
They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows.
What we’re trying to do with all forms of marketing is tie interests to actions. We assume that some percentage of the people seeing your smoke signal are indeed in the market for a new horse, and when we link interest and action to create a prospective customer, we call that “filling the top of the funnel.”
What’s the best thing about online marketing that you read this week? Leave us your comments.