Velocitize your web marketing

Book Review: Badass: Making Users Awesome

Badass

I read a lot of books, but very few produce such significant (and multiple) “ah-ha” moments that I recommend (read: force) my entire team to read it. I’ll usually take a few key points and share them with my team or maybe recommend the book to one or two of them to read. But Badass is an exception from the usual.

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Does Your Website Design Make a Good First Impression?

Design Considerations Infographic Part 1

Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact with it, etc.—is critical to making a good first impression, not to mention keeping the visitor engaged from start to finish.

A website is far more than an informational brochure; it is an interactive experience with your company, services, products and more. The more you design your website to fulfill this interactive role, the more likely you are to have a website that actually generates money for your business. In fact, a properly built and designed website is an effective marketing tool that returns far more than it “costs” to create.

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6 Quora Tips to Drive More Traffic Overnight

Quora Tips for Driving Traffic

Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website.

Quora stats in Google Analytics

 

Quora is an extremely powerful question and answer platform that not enough website owners utilize for traffic. Well, let me rephrase that. Quora is an extremely powerful platform that not enough website owners utilize properly for traffic.  Just like any platform, there are certain nuances you need to understand to be successful.

In this post, I’m going to walk you through some tips to follow to have success driving traffic from Quora.

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I Know Why Your Blog is a Ghost Town. Do You?

blog ghost town

So your posts aren’t getting read.

You’re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isn’t what you hoped. What can you do?

Let’s start with the assumption that your content is good. You know your subject matter, and your posts are truly helpful to the audience you want to reach. Let’s also assume that your writing is easy to read, you add visual appeal to each post, and you’re actively promoting it. Yet given all that, your readership isn’t growing.

You may not know the problem, but I do!

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Stop Putting All Your Eggs in The Google Rankings Basket!

Web Marketing Metrics

OK, I’m on a bit of a rant on this latest SEMRush article. Sorry, but I’m just sick and tired of everyone putting all their eggs in the Google rankings basket. There are other web marketing metrics that matter a lot more. Read my latest article to find out the 9 web marketing metrics that actually deserve your attention.

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With Great Social Media Opportunity Comes Requires Great Responsbility

 

Great social media opportunity requires great responsibility

I love the line in Spider-Man (the Toby Maguire films, not the emo-travesty, suckfest of the recently updated versions), “With great power comes great responsibility.” It’s an absolutely true line that everyone should take to heart. After all, we all wield some form of power in our lives and businesses. (Including the filmmakers of The Amazing Spiderman, who clearly abused their powers by letting these films see the light of day.)

As you have probably already figured out, the title of this post is a play on words from that great line. And while my version is probably considerably less important in the grand scheme of life, it’s no less true for any business looking to succeed online. As with all things businesses strive to do, doing social media with greatness is essential.

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6 Ways to Build Long-Term Relationships with Bloggers

Building blogger relationshps

 

For a small business, long-term success depends on your credibility. Specifically, it’s about who and what you surround yourself with.

In the age of digital marketing and social media, one thing that small businesses do to become successful is align themselves with influential bloggers and members of the media. You can, too.

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Does Your Website Navigation Make Visitors Feel Like Deer in Headlights?

Website navigation should not be overwhelming

Over the past few years, there has been a growing trend for websites to turn their navigation into a complete sitemap, presenting as many options to their visitors as humanly possible. The thinking behind this is to make it easy for visitors to quickly get to where they need. You know, the 3-click rule?

Unfortunately, this is faulty thinking. While the 3-click rule applies (visitors should be able to reach just about any page within 3 clicks from the home page), it is by no means a trump all to good usability.

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Ask the Pit Crew: WHEN and WHERE Should I Start with Web Marketing?

ask-pit-crew-2

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!
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Make Sure Your Awesome Content Gets Found – Optimize It!

The importance of content optimization

SEO (Search Engine Optimization, for you noobs) is less about working keywords into content than it is about ensuring the messaging of the content aligns with the visitors’ needs. Keyword integration is a valuable part of that, but the keywords are more about using the language your audience uses than anything else.

More than anything, though, SEO is about uncovering and fixing website problems that can prevent your awesome content from being found in the first place. In addition to optimizing for keywords, it’s the job of the SEO to find solutions for hidden site architectural issues, navigational problems, site speed issues and usability concerns.

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