Velocitize your web marketing

Review: Never Eat Alone by Keith Ferrazzi

Never Eat Alone book review

There are two Stoney deGeyters. The first is the one you see at networking events and try to make small talk with. He’s awkward. The other is the guy you’ve known for a while and can have all kinds of conversations with ranging from time travel theory to the business applications of time travel. (And some other stuff too, I suppose.) The only thing awkward about him is his lack of filter when he talks. The book Never Eat Alone attempts to teach the first guy how to be the second guy. All the time.

Continue Reading

How to Use Content Strategy to Amplify Your Digital Marketing

Amplify digital marketing

We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is not strictly adhering to the cliche, but understanding the thought behind it. At that point, it doesn’t matter if it’s true or not because there will ultimately be some nugget of truth that you can apply.

Take what you can, throw the rest away!

Continue Reading

Conversion Optimization Complete Guide


Mastering Conversion Optimization

Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have completed the sale. You always need to be looking for ways to improve the visitor’s experience before and after they land on the website. My latest “Complete Guide To” article, published on Marketing Land, will help you do just that.

Continue Reading

Do You Just Want to Get Stuff Done, Or Do You Want To Make A Real Impact With Your Digital Marketing?

Digital Marketing Impact

I’m a finisher. I don’t like to leave something until it’s done. I start a book, I finish it. Even the bad ones. I turn on a movie, I will watch it all, even if it takes me days and several attempts to get to the end credits. And if I have a project to do, you can guarantee that I’m going to see it through.

Of course, this mentality makes web marketing a bit of a challenge for me. Why? Because web marketing is never done. There is rarely a time when there is no action left to take or no improvement that can be made. Personally, I like tasks I can check off my list. Unfortunately, “Perform web marketing on site” isn’t one of them, because there is always, always, always, more to do!

But that’s my problem, not yours, right?

Continue Reading

How Earth Fare Uses Digital Marketing to Build and Engage Its Community

Earth Fare engagement marketing

My hometown of Canton, OH, isn’t exactly a one-horse town. You football fans out there may recognize it as the home of the Pro Football Hall of Fame, and we actually have a pretty nice little shopping district. That being said, we are lacking a number of things the big cities enjoy. One of the major holes in our retail landscape is (or should I say WAS) a really good health food supermarket. I know we midwesterners have a reputation for being bacon eating, beer guzzling slugs (hey, I  ̶r̶e̶s̶e̶m̶b̶l̶e̶ resent that remark), but you’ll actually find a growing number of people who are paying more attention to their health and fitness. I can tell you that a number of people here have practically been begging for a convenient health food option.

Enter Earth Fare.

Continue Reading

Create a Digital Marketing Budget… And then a Strategy

create digital marketing budget

If you are a regular reader of this blog, you might be confused by the title of this post which, seemingly, contradicts the title of another recent post, Create a Web Marketing Strategy… And then a Budget. That post outlines why letting the strategy dictate the budget is so very important. However, here I want to provide the alternate perspective on why the budget itself is a determining factor of the strategy.

Continue Reading

Amplification: The Key Ingredient to a Successful Digital Marketing Campaign

What is amplification in digital marketing

If you were to take everything that web marketers do, they could all fall into two buckets: optimization and promotion.


Optimization is the “easy” part. Yeah, good SEO requires a lot of knowledge and skill, but it’s pretty straight forward. It is encompassed largely by (often repeatable) tasks that have a beginning and an end: Keyword research, on-page optimization, architecture fixes, user experience optimization, etc.

Continue Reading

Ask The Pit Crew: Can I Improve Ranking With This Backlink Technique?

backlink technique question

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or go to our Ask the Pit Crew form to ask one of your own.

Today’s Question:

Today’s question was originally asked in Clarity. I answered it there but am reposting it here with additional feedback. It’s a longer question than normal, so bear with me…

Is it possible to increase my site’s SEO by getting blogs/other websites to provide backlinks to my site? I have a strategy in mind to increase my site’s SEO. Basically I want to position my site on the top few Google results for a particular keyword. Eg: Toys.

If I provide bloggers with unique articles, all related to Toys, and ask them to set the same keywords in addition to providing a backlink to my site, will it be possible for me to increase my site’s authority for the word Toys?

In other words, If I can get 5,000 blog articles to point to my site with the same keywords, can I make it to the top of Google’s search results if a user searches for Toys?
Continue Reading

How To Get Quick Content Wins for SEO

content hack for quick SEO wins

It’s no surprise that a large number of those searching for DIY SEO are looking for things that will provide the quickest wins. But SEO is a long-term play and rarely do results come overnight. That said, there is always the low hanging fruit–those opportunities that give you greatest value for the time invested.

Continue Reading