Whether we are talking about dieting or web marketing, everyone wants the quick fix. The one thing that can help you lose 10 pounds . . .yesterday. Or that one tactic that can make your company wildly successful on the Internet.
But just as with weight loss, there is no one thing that can make you successful in web marketing. It takes a combination of things. When you are trying to lose weight, that combination includes different types of foods and exercise. The important things is to START. But WHERE do you start? With web marketing, we can break it down to five main “optimization essentials” that will help anyone building a long-term web marketing strategy get off to a good start.
To find out what those optimization essentials are and how to apply them, check out my latest LinkedIn post. … Continue Reading
Q: How many ways should visitors be able to contact you?
A: All of them
Yeah, that’s a bit simplistic, but it’s true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at the time.
The problem is, many websites offer only one way to be contacted: web form. … Continue Reading
Do a search for “content is king” and you’ll find articles that go back almost a decade. What’s that tell you? Not a whole lot, really, because while many web marketers were talking about the value of content way back then, most were talking in terms of content quantity rather than content quality.
Perhaps that’s not entirely fair. The good SEOs always stressed quality content, but still, there was an underlying focus on writing lots of “quality” content. For nostalgia’s sake, take a look at my 2007 post, “Content is Dead, Community is King.” A sentiment I still believe in.
HTML is a pretty simple markup language, but as most languages go, it has evolved over time. Think of the different versions of HTML as different dialects of the same language.
I’m reading a book about ancient biblical and extra-biblical texts. The author is taking the reader through the story of finding the Dead Sea Scrolls. While the scrolls were written in Hebrew, they were written in an early version of Hebrew.
In order to properly translate the documents, scholars had to have an understanding of how that early version of Hebrew worked and how it differs from Hebrew today. If translators tried to use modern Hebrew to translate these ancient texts, it would be wrong. Very, very wrong.
I’ve said it before and I’ll say it again: The power behind running successful pay-per-click (PPC) campaigns lies in the knowledge of the platforms and the knowledge of how online advertising and marketing works. So when a PPC manager like myself can find ways to make the hard work of implementing our golden knowledge easier, my heart leaps for joy! One of those leaps came courtesy of Google AdWords in the form of AdWords Scripts.
Of course your shoppers know when they added a product to their shopping cart, they clicked the button that says, “Add to Cart!”
But let me ask you this. Have you ever stood in front of somebody’s door and rang the doorbell? What happened?
I’m guessing, if you could hear the doorbell ring, you were content to wait for an answer. But what if you didn’t? If you’re anything like me, you probably hit the doorbell button again, or even knocked just to make sure.
It’s no different with your website visitors. If visitors don’t get some kind of confirmation that the button they just clicked actually did what they intended, they’ll want to verify. And that verification removes the shopper from the sales process.
Imagine putting an item in your cart at the grocery store but not being able to see it. The only way to know what’s in your cart for certain is to find a clerk and ask them. Pretty annoying, right? Eventually, you just might get tired of shopping there.
When visitors click an “add to cart” button, make sure they know their product was successfully added without forcing them to go into the shopping cart page itself. [Tweet This] This can easily be accomplished by producing a simple pop up message that reads “added to cart” (or something similar) or, even better, by having the new product appear in an already visible minicart somewhere on the page.
These visual confirmations keep the visitor focused on shopping, not on whether or not the products they want are in their carts or not. Once the shopper disengages from the shopping process, there is a higher probability of them “checking out” early. And many of them will “check out” without making any purchase whatsoever.
It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings?
Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.
But that doesn’t mean that social media doesn’t have any value in regards to SEO. In fact, the opposite is true. As far as we know, search engines are currently not using direct social media signals as part of their ranking algorithm. However, the benefits received from social media often do translate to those things that the search engine algorithms care a great deal about.
We’ve all been there. You’re trying to have a conversation with someone who is just standing Too. Close. They could be giving you the secrets to immortality or unbelievable wealth, and all you’re thinking is “Back Off. Back Off. BACK OFF!!” Or worse yet, “What the heck did he eat!” Regardless, maintaining the proper personal space is an unspoken social norm that we expect all people to respect. When they don’t, it makes us uncomfortable and distracted.
You are likely cringing right now thinking about someone who has invaded your personal space. But could you be doing the same thing to your visitors on your website?
Are local and mobile optimization things you plan to get around to “someday?” Well, someday is now. Local and mobile optimization are no longer two separate strategies. They go hand in hand and need to be addressed NOW. Otherwise, you could be missing out on business that could literally be led right to your front door.
Read my latest article in The SEMPost to get quick tips on how to get your site optimized for BOTH local and mobile. … Continue Reading
We all love good search engine rankings. But one thing I’ve been realizing more and more lately is that we need to stop treating search engine rankings as if they are the goal of our online marketing efforts. In fact, too many people are running the wrong race. Rankings are not the goal, they are the trophy of a job well done. [Tweet This]