Velocitize your web marketing

How to Reach Out to Untapped Resources #linksecrets

drawing linksEgobaiting the first link in the supply chain may be an untapped resource. I usually find manufacturers to be an untapped resources for my clients. Search and reach out to the manufacturer of products that you may sell on your site, or that you might be using as part of your services. If they have a list of “approved retailers or vendors,” be on it. But if they don’t, offer them a heartfelt recommendation or testimonial. Give permission for them to use it for their site. Play above board and don’t mention anything about links. Often I found these usually smaller manufacturers are touched, and find the referral or testimonial useful for their onsite marketing. They very well may post it with a link out of their own interest. Maybe help the goodwill along by creating pages on your site as love letters to the manufacturer, especially for those who may not have budged on the recommendation. Give them a heads up, which is more enticement for a link. That connectivity and potential co-occurrence could lead to you actually ranking well for manufacturer brand names in addition to getting a link. I find that companies usually like to promote these on their blogs.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How to Get Quality Natural Links with Creative Content #linksecrets

BacklinksA month ago, I decided to conduct a survey on the favorite SEO browser plugins of prominent SEO experts around the globe. Obviously, I started reaching out SEO experts to share their favorites. The outcome of the survey could be seen here.

I got an overwhelming response with 101-plus experts responding to the survey, and the resulting blog post shaped up to be a useful resource to all involved in the industry, garnering several shares on various social media channels. The huge response that we got was evident from the massive organic traffic and some quality referrals that we are continuously getting now on our site.

In this post, I’ll explore why creating useful content really can help you quickly gain quality, natural links to your site.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How to Think Outside the Box to Build Links #linksecrets

think outside the boxMy real link building secret is nothing but approach. I know this sounds a bit obscure, so I’m going to add a few details to help you better understand what I mean. In particular, I want to introduce you to the concept of lateral thinking. You’ve probably already heard about it, but if you haven’t, “lateral thinking” is a term coined in 1967 by Edward De Bono, that theorizes a different way of thinking: lateral, opposed to the vertical (logical) one. In very simple words, lateral thinking is a more precise definition of what we usually call, “thinking outside the box.

I’ve been more and more interested in the theme, and recently I’ve started reading about it while going to my workplace by metro.

But I know this introduction doesn’t satisfy you. OK, lateral thinking is cool, but remains something vague and not actionable.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

Q: How Many Links Should you Build in 2014? A: All of Them

but link building is hardGo find whoever told you that link building is dead in 2014 and slap them in the face. Seriously, I mean it! There is still value in building meaningful, high-quality links to your website.

Google’s recent penalties against crappy links is a good thing, it makes good link building more valuable. What’s an easy way to tell if a link is high quality? If it’s easy to get, most likely it’s crap. Building quality links has always been hard and nothing has changed that.

In my recent article on Search Engine Journal, I share what five things to look at to tell the quality of a link and why social links matter. You can always find some fun, out-of-the-box ways to go about link building, and find some unique linking opportunities to take advantage of. The bottom line is whether you’re getting a link on blog or website or being shared on social media, your content better be something that is worthy of being linked to.

How many links should you try to build for your website in 2014? All of them.

Discover Link Building Secrets from 20 Industry Pros

How to Target Bloggers for Effective Link Building #linksecrets

target bloggersWe all want links from authority websites, but if you’re looking for some quicker wins, you should focus your attention on websites and blogs that are down quite a few tiers.

When you pitch a popular blog, you have a lot of factors working against you:

  • They get pitched a lot so yours might not be read or stand out enough
  • They probably monetize their site and might want compensation
  • Their threshold for great content worth sharing/linking might be higher

Instead, focus on doing some outreach toward sites with a DA in the 15-25 range. You will often get more frequent, positive responses that are receptive to your pitch. Here’s why:Continue Reading

Discover Link Building Secrets from 20 Industry Pros

Why Broken Link Building Is Worth Your Time #linksecrets

Over the last eight years that I have been doing link building and SEO, the game has changed considerably.

When completing link building in today’s market, you need to think of ways in which you can scale the process effectively and in a “Google-safe” manner.

Over the last 12 months my team has been doing a large amount of broken link building. The thing about broken link building is there are plenty of tools on the market, and they take a long time to run. The links they push out are usually not the best, and many of these tools are pay per use.

One tactic I decided to take on was looking at niche-specific dropped domains that develop into sitewide dead links. If one whole site is taken down, you may have from 50 up to thousands of root-level 404 links and dead pages. That being said, usually the higher the quality of the site, the faster spammers will pick up the domain.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

Final Lap: Winning Web Marketing Reads–Feb. 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

Why You Need to Be Flexible to Build Links #linksecrets

handshakeHow many times have you discarded a link prospect after they rejected your link building proposal? Even if your answer is “one,” I believe that’s far too many times. I’ve said it once, and I will say it once again: Dismissing a prospect because they rejected your pitch is bad practice. [tweet this]

When approaching a publisher or blogger, always do so with a series of ideas in mind. This means that you won’t be aggressively pushing for one type of link/project; hence you will be open to ideas suggested by the other person. Closing yourself up to a partnership between your client/business and a website equals closing the door to creative opportunities you wouldn’t have thought of by yourself.

This approach comes along with a byproduct: You’ll be exercising your creativity A LOT more than when you’re not just focusing on one specific type of link. Once you move away from a monistic approach, the link building ideas will begin to flow in a natural way. Additionally, you could keep a record of those you couldn’t implement as they might be a good starting point for other projects!Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How to Use Blog-Based Contests to Earn Links #linksecrets

enter to winLink building for e-commerce stores can be tricky when there are primarily just category and product pages, and not much other resourceful content. Beyond the obvious (creating resourceful content to promote, drive traffic and build links), contests are a great way to attract attention from the rest of the web.

One specific strategy, which I helped to create for a previous employer, was one that involved leveraging an e-commerce website’s existing newsletter list and social media audience to promote a blog-based contest. The concept involved asking the existing audience to blog (on their own blog/website) about something dear to their heart (yet topically relevant) in order to be entered for a chance to win a set of prizes (on the e-commerce site that we were trying to build links to).Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How to Create Monthly Link Building Themes #linksecrets

theme buttonThis one is more focused on agencies. The concept is that there are a million link building tactics that we have available that often get neglected or overlooked for each client. So, every month, aside from the ongoing activities that you’re working on for each client, there’s also a company link building theme selected that associates work on for each of their clients.

Pick a time-tested link building theme for the month and apply to all clients. [tweet this]

Here are some examples of what I mean:

  • Industry Interviews: Every client gets at least one industry interview posted to their site. So, for the e-commerce apparel company you would line up an interview with a fashion designer. For the B2B Continue Reading

Discover Link Building Secrets from 20 Industry Pros