In the offline world, you wouldn’t invest tons of money in a sloppy-looking, incorrect-grammar-ing, confusing, and unknowledgeable salesman that wasn’t able to serve your customers needs in the ways they wanted to be served, would you? So, why would you do it online? Would you like to buy something from this guy?
The truth is, your website is your digital sales rep. It’s the go-to “person” in the online world for customers looking for your solutions. In light of all the activities you may do online, this is your digital home. It is THE preeminent piece of your digital existence. Kinda makes you think a little more about what you do with it, right?!?
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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WordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty good for even for the less technically inclined.
But what happens after that? WordPress has a host of setting options and a variety of features. To the uninitiated, these can seem overwhelming to just simply confusing as to what each of these options does. This tutorial is designed to take you through the settings that matter most. I won’t go through each and every one, as some are self-explanatory and others don’t matter all that much. But those that do can make or break the success of your blog.
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Decisions, decisions. Whether someone makes a purchase from your site isn’t just about product pages and shopping carts. If they have a question about a product, they need to be able to find a way to contact you easily. If they can’t, they just might decide to take their business elsewhere. And online, that’s quite simple to do with just a few clicks.
In my latest blog post on Search Engine Land, I detail why an optimized “Contact Us” page is critical to not only providing visitors with much-needed information, but can also help generate leads and ultimately sales. And in the end, isn’t that your goal? I hope you’ll find these tips useful for your site.
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Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process. Typically, the uncertainty fades as the buyer journeys through the process of researching their purchasing decision. They gather facts about what they need, look at features, benefits, quality, pricing and so on. A brand that is really good at selling will be one that is really good at helping the potential customer to navigate through their uncertainty to confidence that they’ve chosen the right product or service for themselves.
Much of the sales process, after all, isn’t the product or service itself. Much of the time (but certainly not always), the customer has already identified their need themselves. They know they need your product or service. They are just looking for the BEST solution to their need. The better you are at this, the more sales you will attract.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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When looking at a website’s architectural issues, there is no bigger benefit than ensuring your internal navigation and links are set up to ensure proper search engine spidering. This helps give visitors the ability to find information they need quickly and effectively. There is also no bigger breakdown in site architecture than when your navigation fails at helping visitors navigate through the site, or effectively blocks search engines from indexing your content.
All said and done, it doesn’t matter how perfectly your site is optimized if your site navigation fails to get searchers and search engines to your content. Your optimization efforts are doomed to failure.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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From Google’s announcement that it will close Google Reader in July—some people aren’t too happy—to nifty ways to optimize a PDF for search, we’ve read some great articles this week on analytics, SEO, link building and content marketing. Oh, and don’t be creepy when you network on social media channels.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.
Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development.
There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.
Content Marketing and PR Go Hand In Hand
A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line.
Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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We were really excited when Disney bought Lucasfilm and along with it the Star Wars franchise—Episodes VII, VIII and IX!—but were confused with seemingly conflicting reports this week. In an article by the Huffington Post, George Lucas revealed that Harrison Ford, Mark Hamill and Carrie Fisher were pretty much a done deal for Episode VII. Carrie Fisher even seemed to confirm it, but alas, this report says she was only joking. The changes coming to Facebook though are no joke. And that’s not all we’ve been reading about this week.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Everybody wants the online sale. But are you relating to your customer in ways that make it easier for them to buy? You might be thinking, “How can it get any easier to buy from us? All they have to do is click add to cart, fill in some boxes and hit checkout!” Sure, it might be easy for them to physically buy from you, but how about psychologically? How easy is it for them to make the decision that you are specifically the right choice for them?
They can go to any one of your competitors and hit a few buttons to purchase, get a quote or make a contact. But, there’s a buying process that customers go through. For lots of industries, they research and feel out their options before making a choice. So, what’s going to make them eventually buy from you specifically? Here’s a suggestion…micro-conversions.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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When deciding which blogging platform you’re going to use, one of the first questions you’re faced with is whether to host it yourself or go with a “free” version that is hosted on another social blogging site. In an earlier post I outlined five important blogging platform questions that you can use to determine what kind of platform functionality you need. Within those, there are often a range of free (or low-cost) and self-hosted blogging platforms to choose from. There are advantages and disadvantages to each option, each important to understand before you jump in with both feet.
Some blogging platforms come in both free and hosted versions, so you really have to know which will benefit you the most. I’ll tackle some of the pros and cons for each one by one, to give you a broader perspective of each option and how it might impact you and your blogging abilities.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
