Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible?
A couple years ago I wrote out an SEO’s Bill of Rights as well as an SEO Client’s Bill of Rights. Both articles are worth a read as they lay out some of the expectations that both SEOs and their clients should be able to agree to. But I wanted to extend that conversation a bit, especially in light of the recent news of an SEO company getting sued for lack of results and engaging in spammy practices.Continue Reading
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