Velocitize your web marketing

Better SEO with Web Presence Optimization

Web Presence Optimization
Image Credit: Universal Everything

I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think that it is a much better definition of what true SEO is today.

Search “engine” optimization is all about rankings. If we are optimizing sites for search engines, then it implies that rankings are the goal, rather than an avenue to drive traffic. But the search engines are not our customers, people are. So talking about SEO in terms of search “experience” optimization is much closer to the mark. The goal is to optimize our site for the visitor that comes through search. It covers rankings and usability of the site.

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Customize Your Blog Post URLs

permalinks

Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the URL permalink.

In WordPress you can go into settings to set the default permalink structure. In the image above you can see that we set our permalink to “/emp/” followed by the post name. This is the start. But that post name itself is editable.

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How Do You Get Your Site Out of Penalty? Fix It!

Fix SEO Penalties

Over the past several years many businesses have found their sites hit with a Google penalty of some kind. Whether it be due to lousy content or crappy links, Google has made it clear that site’s that employ those tactics may see temporary success, but their time will come. And it did for a lot of websites out there. For these businesses, the question then becomes, how do you get your site out of a penalty?

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Keywords are Still Relevant. Ignore Those Who Say Otherwise.

Keyword Research

Recently, a lot of SEOs trying to sound relevant and cutting edge will tell you that keywords no longer matter. They believe that somehow, search engines are able to do a topical analysis of content without reading keywords, or that they are so advanced that you can say everything but the keyword you want to rank for and acheive a top search engine position.

Sigh.

While search engines are getting smarter about correlating related topical words, keywords still matter. A lot.

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Is Your Website Fat Finger Friendly?

Fat Fingers

I mean no disrespect to anybody who has fat fingers. I think when it comes to mobile phones, if you’re over 5 years old, your fingers are considered fat. I’d recommend a finger workout but that might derail this post entirely.

If you’re going to go through the trouble of creating a mobile friendly site, make sure your links work for those actually using that device. Fingers are far less accurate than a mouse pointer. You don’t just get to point and click. On a mobile device it’s more like point and hope you click the right spot!

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A Simple Thank You

I am thankful

Heavenly Father, I thank you for life.

I thank you for family and friends, for loved ones and companions.

I thank you for a home to keep me warm and a bed to sleep in in comfort.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Giving Thanks vs. Being Thankful

8 Thinks to be Thankful For

Today we celebrate Thanksgiving. Instead of just giving thanks, maybe we need to just be thankful. What’s the difference? Giving thanks is a one-time event. It’s great to give thanks and to let people know they are appreciative. But being thankful is, well, it’s like giving thanks all the time.

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Guaranteed Top Search Engine Rankings Overnight!

Guaranteed Rankings

If you’re reading this post you either thought “Guaranteed Rankings? Overnight? That’s just what I want!” or “Guaranteed Rankings? Overnight? Let’s see what this loser is selling.”

Either way, I got you to click, so I win! :)

For those of you in the latter camp, you already know that there are no guaranteed rankings in web marketing. Not without paying on a per-click basis.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Why SEO Can’t Thrive Without Social Media

How Social Media Changed SEO

Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.

In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.

Read the full article on SearchEngineJournal.com.

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