I’m an “old soul” who’s addicted to music. I had a record player growing up. It was a cheap plastic one, but I have fond memories of listening to my mom’s record collection on it. My mom and I have different tastes in music, but she had a few albums I loved. My favorite was, Pet Sounds.
The last several years, I’ve been browsing record players, and dreaming of piecing together a system. One of the reasons I still don’t have a record player is that I’m very particular about having it sound great, which will require a lot of money to achieve, and so…I save.
In talking to a long-time friend of mine, I shared my desire to own a turntable. As a fellow audiophile, I figured she might have a legitimate recommendation. When I asked her, she immediately said, “Have you looked at Gramovox?”
Gramovox is a record player manufacturer that “re-imagines vintage design with modern technology.” I’m almost sold on the tagline alone because it gets to the very intersection of what I want in a turntable. In vetting their product to determine whether or not make a purchase, I found myself evaluating them based on my perspective as an SEO. I found things they’re doing well as well as areas of opportunity and thought I’d share my feedback in the form of a site audit.
In this audit, I’m going to cover specific areas that are integral to improving SEO performance. They include on-page optimization, site architecture, broken links, redirects and navigation.
Let’s take a look at what Gramovox is doing well, where they have opportunities to improve and how you can relate it to your business.