Velocitize your web marketing

There is No Optimization Without Interaction

There's no optimization without interaction

Are you focused on interactions? If not, all of your “optimization” efforts could be for naught. Interactions form the foundation of a growing web presence by helping you establish links, get business, communicate authority, and maintaining your reputation.

In my latest LinkedIn article, I present the three main focuses of interaction and how to manage them.

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10 Time-Tested Ways to Convert Website Visitors Into Customers

How to convert website visitors

You’ve put a lot of time, money, and energy into your website.  You’ve spent hours discussing (probably arguing!) over opinions about details like design, layout, and functionality.  You’ve agonized over major decisions that you know will have an important impact on the business. You hope you’ve made the right ones.  You hope there aren’t details you’re missing that will hinder its performance and turn off your target market.  You hope it persuades your visitors that you’re worth doing business with and that you really are better than your competition.

Does it?

Here I present to you some effective tactics that websites can persuade visitors, which you can use to analyze if yours is up to par.  Also, they will spark ideas on how you can improve.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

All You Need to Succeed is More Content

more content
Both search engines and web searchers love content. It’s how they learn, understand and, ultimately, make decisions about many things, the most important of which is whether or not to do business with you.

We’ve recently seen a resurgence in content marketing, and that’s good. The focus has been on generating great content that meets searchers’ needs. But it also tends to get people to focus on creating higher volumes of content versus higher value.

That’s a mistake.

It’s not more content you need, it’s quality content. [Tweet This] It doesn’t have to be a lot, but it must be valuable to the searcher. Better to write fewer, better words than many useless words.

If you focus on the number of words, or the number of pieces of content, you’ll likely fail at content marketing. However, when you focus on the message your content will never fail.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Are Your Visitors “Connecting” With Your Content?

Content engagement is vital to a blogging strategy.

So you have people coming to your website or your blog and reading your content. Great, right? Getting eyeballs on the content is the first step, but that’s just not enough.

Having great content means more than just making sure it gets read. It has to make a connection with your readers. In fact, your content is a device to build engagement with your audience. If your content isn’t fostering engagement, it’s failing. [Tweet This]

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Don’t Spam Your Image Optimization

Optimize images but don't spam.

Image optimization is often an overlooked part of SEO, but for some reason images often get the crap spammed out of them by SEOs trying to improve their organic page rankings. Regardless of whether you’re optimizing an image for image search or optimizing key parts of an image for optimization of the page it resides on, a more subtle approach is needed.

When you place images into a web page you have the option of adding an alt attribute. This attribute is a place to add alternative text that will be viewable when the image doesn’t display. The purpose of the alt text is to describe the image. Period.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Link Building Is Only ONE Aspect of Web Marketing

link building's importance

Just a couple years ago link building was a huge part of most web marketing campaigns. In fact, for many web marketers, link building was probably well over half of the total budget and focus.

You don’t see that so much these days, but that doesn’t mean link building is any less valuable. In fact, links continue to be an important part of a successful web marketing campaign.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How I Lost My #1 Ranking and My Profits Exploded Overnight!

lost #1 ranking

Getting the coveted #1 ranking in Google search is something companies spend a lot of blood, sweat, and tears on. So losing that top spot would be devastating, right? Not necessarily.

In my latest Search Engine Land article, follow the journey of a small mom and pop company from Internet oblivion, to the top spot, and then back down a little to see how you can actually GAIN traffic and profit by losing your #1 Google ranking.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

My Answers to “10 Burning Questions” on Content, PR, and SEO

web marketing questions

 

Ever want to pick my mind for my thoughts on some of the biggest topics in Internet marketing? Karan Sharma at linkbird has done it for you! They picked little ‘ol me to participate in their “10 Burning Questions” series. You can read my answers to some common web marketing questions all in one place.

Read the bog to learn how to make your content stand out, why content is important, how to keep up with content production, and how to “win” in search engine rankings.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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