Velocitize your web marketing

Types of Keywords to Avoid

Keywords to Avoid I understand. You have a reason for going after specific keywords. However, targeting certain types of keywords is a waste of time and effort. Why? They won’t perform as expected. Sure, they might bring traffic to your site, but they likely won’t increase conversions.

But, what types of keywords should you avoid? Find out in my latest post on Search Engine Journal, Lessons in Keyword Stupidity.


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Final Lap: Winning Web Marketing Reads–April 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


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The Best Damn Web Marketing Checklist Gets an Upgrade—and a Cheat Sheet!

Seven years ago I embarked on a journey to create The Best Damn Web Marketing Checklist, Period! I did and it was… if I may say that with humility. The free PDF we created has been downloaded tens of thousands of times over the last seven years and continues to get a handful of downloads every week even today.

But today is not seven years ago, and web marketing has changed. Back then, social media marketing didn’t (or barely) existed, mobile sites weren’t even a thing, and local search meant typing in the geographical location into your search bar.

Last year I set out to create an even better Best Damn Web Marketing Checklist, Period! I did and it is. The new version, which will be published as a book in a couple months, includes 13 new checklists (36 total) and more than 200 new action points (somewhere around 635). That’s one big damn checklist!

Get the Cheat Sheet Today!

Since the book will be sold on Amazon, we decided to create a free companion piece called The Best Damn Web Marketing Cheat Sheet!

The cheat sheet contains all of the action points of the book, minus the explanations and examples. It’s designed to accompany the book and give you an easy to print and reference document, but it can certainly stand on its own.

Today we are releasing the cheat sheet as a free download. So what are you waiting for? Go get your free copy today. Your website will thank you!


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There Are Keywords You Don’t Want To Target

Eliminate Ambiguous KeywordsIf you’re of the flock that think keyword research was killed by Hummingbird, I urge you to reconsider. Researching your keywords has never been about finding keywords to cram into a page in order to rank it. It’s about finding keywords that are relevant to your audience and creating definitive content on the topic.

In the beginning stages of keyword research, it’s important to eliminate the extraneous phrases – narrowing it down to the keywords that make sense for your business and those searching for what you offer. In my latest post on Search Engine Journal, These Aren’t The Keywords You’re Looking For, I take a look at fine tuning your keywords in the research process.Continue Reading


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Final Lap: Winning Web Marketing Reads–March 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Continue Reading


Download The Best Damn Web Marketing Checklist

Improve Your Website By Getting Beyond Who’s Right and Wrong

In my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes will perform), offense (because they think I’m implying their work isn’t up to snuff) and procrastination (because they want to avoid the scary world of testing).

A few factors that I’ve seen contribute to this include:

  • Stakeholder’s opinions about what will work best for a particular site or page within a site are usually strongly held, whether it’s because it’s what they like themselves or what they believe as a professional.
  • Stakeholders are emotionally attached to their work.
  • There’s a lot at stake for everyone when it comes to the performance of the website.

The resulting situation can get messy. It typically involves arguments over opinions about what to do with the site in an attempt at improvement. But this kind of activity can be damaging to your team’s relationships.

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Less Is More When Writing for Landing Pages

Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to understand all that it is you have to offer them and how choosing to do business with you is really going to change their lives. You want to use all of the information you can to persuade them to stick with you, to continue on the journey to being your customer. Problem is—they don’t read them. I know you worked hard on it, and I’m sorry.

So, what do you do now? Throw it all away? Doesn’t there need to be some explanation about the page and how the user will benefit from continuing on? Why, certainly yes. Your pages must still persuade users to work through the conversion process. But, they must do so in ways that fit with how people use the web. It’s time to get out that “red pen” and make a couple of changes; namely employing a less-is-more approach.

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How to Reach Influencers Through Different Channels #linksecrets

Reach people through channels that are less saturated. Twitter, email, and Facebook are typically saturated, and the chances of getting a response there is very low.

disqus logoHowever, if you follow them in other ways, you can get a response. An example would be their personal blog and their Disqus comments. You can follow someone on Disqus and see all the blog comments they’ve left, and respond to one of them.Continue Reading


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How to Find Content Ideas for Guest Post Target Sites #linksecrets

When I get stuck on coming up with target sites, content ideas or both, I sometimes turn to Yasiv. It’s useful for many link building purposes—if you’re working in the e-commerce sector, it shows you what kind of products people are buying along with your product. You can also couple it with other tools to do competitor analysis, pitch products for reviews to relevant sites, or use it to just see how your product is doing in general.

Find links between products purchased together to generate content and target site ideas for links. [tweet this]

Yasiv pulls its data from Amazon, so it’s pretty indicative of what people are buying. I’ll note that it has a few bugs because it’s a rapidly evolving service, but it works nicely for our purposes.Continue Reading


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How Sharing What You Know Can Help You Earn Links #linksecrets

telling secretsIt seems that the SEO landscape is really prone to get inundated with “secrets.” The idea behind it is that there is some deeply hidden SEO secret experts use for themselves to earn millions without telling anybody else. Indeed, some of the so-called black hat SEO (for most people, simply called SPAM) truly works like that.

On the other hand, many legit SEO experts believe in the “SEO secret” approach: They try to hide their best techniques to sustain a competitive advantage. You will find a lot of agency-owning types who rarely or never publish techniques or case studies, and they brag instead about the “Fortune 500″ clients they have had. They drop some names everybody knows, and then people are convinced they are some high-profile experts. After all, they worked with huge brands, gigantic companies and corporations everybody knows.Continue Reading


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