Search Engine Marketing Info and Strategies

The (EMP) E-Marketing Performance blog is dedicated to providing you with the SEO, website marketing, and small business information you need to succeed online. Brought to you by the Reno SEO team at Pole Position Marketing, we provide Reno and the rest of the world with all the latest news, tips, and search engine marketing strategies that will help you surge past your competition, rendering them powerless and inneffective.

Electro Magnetic Pulse
EMP (Electro-Magnetic Pulse)
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A source of electrical power that disables all electronic devices within a certain radius.
E-Marketing Performance
EMP (E-Marketing Performance)
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Harnesing the power of search marketing to help you disable your competition online.
Feb 22 2010

Listening in PPC Campaigns

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So, I bought a new house and have to get all new appliances.   First stop…Lowe’s.

I go in and have tons of questions.  I’m just starting to look and I don’t know any of the particulars about size, color, functionality, yada yada yada.  I was very happy with the salesman’s knowledge of the products and ability to give me all of the answers I was looking for.  Then, he tried to close me.  Of course, we all have the “one night stand” addiction.  We want everyone to buy on the first encounter.

But, I wasn’t ready for commitment.  I mean, I’m droppin’ over two grand here!!  I had to go and compare, see what the deals were, what sales were going on for President’s Day weekend, yada yada yada.

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Feb 18 2010

ComScore January 2010 Search Engine Market Share

ComScore January 2010 Search Engine Market Share

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Feb 16 2010

PPC Campaign Organization: Don’t Forget Landing Pages

A common mistake I seen made when reviewing PPC campaigns is the failure to match keywords with their correct landing pages.  Why does this happen?  Probably because people are taught that their ad groups need to contain keywords that have similar words in them.  What? Isn’t that right?  Well…yes…and no.

It is true to an extent; but only to the extent that each of the keywords that you are grouping as similar should be landing on the same landing page.  Ad groups should be organized not only for keywords, but also for landing pages.

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Feb 16 2010

HitWise January 2010 Search Engine Market Share

HitWise Search Engine Market Share January 2010

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Feb 11 2010

SEO 101 – Part 8: Everything You Need to Know About Keywords

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Keyword Research

Keywords are the blue-prints from which all your marketing efforts are built upon. Keyword research tools provide valuable insight into what words people are searching on the major search engines. But research tools are just the first step in a thorough and well-planned keyword research process. Great tools like Keyword Discovery and Wordtracker or even Google’s tools don’t tell you the intent of each search, however that information can be deduced with a bit of analysis and keyword organization.

But before we get into that, let’s look at how people search so we can better understand how to segment and organize your keywords into an effective optimization campaign.

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Feb 9 2010

SEO 101 – Part 7: Everything You Need to Know About Site Architecture and Internal Linking

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Common Architectural Problems

Common Architectural Problems

In order to move your site up in the search engine rankings you have to get your optimized content to the search engines in the most streamlined way possible. There are some common problems that often stand in the way of that. These problems may not keep the search engines from finding and indexing and even ranking your content, however they can greatly effect the performance of that content in terms of how well it ranks in the search results.

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Feb 4 2010

SEO 101 – Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Search Engine Friendly URLs

Search Engine Friendly URLs

When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. This is especially important for e-commerce websites that quite often have long complicated URLs. But having good URL structure is still no less important for static websites.

Here are a few things you can do to give yourself search engine friendly URLs:

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Feb 2 2010

SEO 101 – Part 5: Everything You Need to Know Domain Names

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Domain Names

Domain Names

Its easy to think that all the good domain names are taken. Sure, the easy and obvious ones have been snatched up years ago, but that doesn’t mean there still aren’t any good .com domain names left that are perfect for your business or blog.

The starting point, however, is to realize that you do need own your own domain name. Most businesses have figured this out already but a lot of bloggers haven’t. That’s because it takes a bit of work and some small fees. First you have to purchase the domain, then host it, pay the monthly hosting fees, install the blog, etc., etc. Not quite as easy as signing up for a blog service and pounding out your first blog post all in ten minutes.

If your blog is nothing more than a personal diary then the free blogging services may be all you need. But if you’re looking to build an audience, sell a few products, or make a name for yourself, getting your own domain name is the way to go.

Whether you’re a business, a blogger, or something in between, selecting your domain name can be a trying process. Those of you who have searched for the “perfect” domain name know what I mean. You go through dozens, if not hundreds of different options looking for just the right one. When looking for domain names for your business or blog, here are a few guidelines:

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Jan 28 2010

SEO 101 – Part 4: Everything You Need to Know About Headings and Alt Attributes

Heading Tags

Heading Tags

Heading tags are certainly no magic solution to building keyword relevance. They are merely one more baby step to creating a well-rounded optimization of a page. Adding heading tags using your keywords may or may not make a difference in your keyword rankings, but nonetheless, balanced against the rest of the page, using a heading tag properly, with keywords, is going to benefit your visitors, if not the search engines.

On the search engine front, at the very least, the Heading tags (H1, H2,… H6) can be used to tell the search engines the hierarchical structure of your page’s content.

When developing content, it’s pretty easy for visitors to see how the page breaks down, but search engines need a bit of help. The heading tags are that help.

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Jan 26 2010

SEO 101 – Part 3: Everything You Need to Know About Meta Description and Keyword Tags

Meta Description Tag

Meta Description Tag

One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn’t (or shouldn’t be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn’t weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign.

Like the Title Tag, the Meta Description tag will often show up in the search results. Generally what you see in the SERPs is the clickable title link and then the description tag or page snippet just below it. If the description is pulled in to the results, it becomes a very important part of helping entice visitors to click on the link into your site.

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