Velocitize your web marketing

Focus on the Visitor, Not the Customer!

Visitor focused content can help you turn visitors into customers.

When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus on the benefits, not the features.” And, “The customer is always right.”

All sound advice that is pretty uniformly applicable for any business. Seeking to give the customer the content they want and meeting their needs will always help you produce better content for selling your products and services to your site visitors. But, not everyone is a customer.

Uh oh!

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12 SEO Rules to Rock Your New Website Launch

It is important to complete certain SEO tasks when launching a new website.

Launching a new website is supposed to be GOOD for your business. In fact, it is almost mandatory to revamp your website every few years to keep it relevant.

Don’t let what should be a boon for your business turn into a bomb. Neglecting the 12 rules I outline in my latest SEMPost article can cause you to lose the SEO momentum you have worked so hard to build. Before your website launch (or even design), be sure to check these rules.

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Web Marketing Education Never, Ever Stops

Web marketing education is ongoing.When I was a kid I used to think about certain careers that required constant schooling and vowed to avoid them at all cost. It looks like I failed to fulfill my vow.

If there is one truth about web marketing it’s that it requires constant, ongoing education. One of the requirements of my company is that every strategist spend at least 5 hours per week on education. That time is built into their expectations. If they are not spending five hours each week growing in their job then they are failing at it. While many colleges are now offering courses on web marketing, there is truly no better education than what you get by actually doing the work. In this field, text books are out of date by the time they are printed. Which means the most up-to-date information you’ll find regarding web marketing strategies can be found on blogs and ebooks published today.

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Awesomize Google Analytics (Part I) – Create A Great Account Structure

It's important to set up Google Analytics account structure to fit your business' unique needs.

If you’re not taking full advantage of all that your Google Analytics account can do for you, you’re leaving strategy-changing, business-changing insights on the table.  Sure, you’ve inserted the standard tracking code and are collecting the standard data.  But your business and your website are not “standard,” are they?  No, you’re one of a kind!  Your account should be also.

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5 Tips to Make Sure Your eCommerce Website Rocks

5 Tips to Make Sure Your eCommerce Website Rocks

So, you’ve made the decision to get your business online. Your product or service is ready and you know it will work on the Web. You’ve tested your target audience and know there is demand. All the signs say you’ve got a great concept, now all you need is the right eCommerce site to get the ball rolling. Before you build your site, here are five important tips:

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A Fate Worse Than Sharknado Reruns – A Social Media Campaign Without a Strategy

 

A successful social media campaign needs a strategy.

It seems that everybody is jumping on the social media bandwagon. It’s hot, it’s sexy and it reaches a lot of people. Not that there’s anything wrong with that.

But before you jump into any sort of social media campaign, take a step back and assess your plan. Don’t have one? Then maybe you need to take two steps back.

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Even Your About Us Page Shouldn’t Be About You

Even your about us page should be more about your visitor than you.

I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun!

A good About Us page should tell your visitors everything they need to know about you that helps them be comfortable engaging in business with you. But that’s not all. While your About Us page content technically is all about you, it still shouldn’t be all about you.

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Don’t Treat Your Web Marketing as a Project to be Managed

Web marketing can't be managed like other projects.

 

Let’s face it: web marketing is a HUGE animal. To get our “arms around it,” so to speak, it’s tempting to treat it like a project. You know how to handle projects. Or if you don’t, you can always hire a project manager to do it, right?

Um, not so much. We learned the hard way that web marketing can’t be treated as any other project. Learn from our experience by reading my latest SEMRush article that illustrates the four reasons web marketing CAN’T be project managed.

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How Your Contact Us Page Can Help Visitors and Boost Trust

Your contact us can help you build trust with visitors.It should be easy to receive conversions from your contact us page. By simply accessing this page, visitors are expressing at least some level of interest in your products or services (well, except for those pesky spammers, but that’s a whole other topic).

So why do so many people abandon contact us pages without taking any type of action?

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The [Keyword] Is Out There

Don't give up on your keyword search.

As The X-Files told us every week for 9 years, “The Truth Is Out There”. Of course that can mean anything and for this post the truth I’m talking about is keywords.

One of the things I find most interesting about SEO is that in 17 years, I have only had a couple of times where we literally ran out of keywords to target. The truth is that any site has far more keyword options and groups than existing pages on their website. What that means to you and me is that keyword optimization is an ongoing endeavor with nearly unlimited possibilities.

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