Velocitize your web marketing

SEO Red Flag: Content Focus On Volume Not Value

Your content focus should be on quality, not quantity

There is nothing wrong with publishing content on a large scale. If you have the ability and the audience that craves it, by all means, push content out every month, every week, every day or even every hour. More power to you.

But don’t let your content guidelines be determined by volume.

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Which Comes First, Content or Keywords?

Keywords or Content first

Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right keywords for the right content.

Every keyword has both a meaning and an intent behind it. First you must understand the intent of the searcher. What type of content are they looking for? Are they researching, looking for how-to information, ready to buy? Slight variations for a single keyword phrase can completely change the intent of the search.

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What is Negative SEO and How Can You Prevent It?

Negative SEOYou’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it hits you? What do you do to avoid someone from attacking you with negative SEO? I’ve put together this article to answer all of your burning questions about negative SEO so that you can properly prevent it.

Negative SEO: What Is It Really?

Negative SEO is when someone, usually a competitor, makes an active attempt to lower the search engine rankings of your website. This can be done in a number of ways, but the most common method is using link-based techniques. Many sites aren’t too cautious about this problem because they think that it doesn’t really work. Don’t be fooled. Negative SEO is a serious issue you need to learn more about and actively protect yourself from.

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SEO Red Flag: No Content Marketing Plan

SEO Red Flags - No Content Marketing Plan

Content is the backbone of a good online marketing strategy. In fact, almost everything we do for SEO revolves around content. We fix the architecture of websites so the content can be found. We solve usability issues so visitors can engage with the content to get them through the conversion process. We optimize keywords into content so those pages will appear in search results. We publish, post, broadcast and socialize content in order to bring traffic to our sites.

You can probably tell where I’m going with this. Just about all of web marketing is about making content accessible. So why is it that SEOs think they can SEO a website without having a content strategy in place?

Mind boggling, huh?

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SEO ROI is Never Satisfied . . . And You Shouldn’t Be Either

SEO ROI is Never Satisfied

I was talking to a prospect the other day who got it. He understands that web marketing never ends. You can’t just “SEO” your website and be done. It is a forever-moving goal post.

That poses a problem for us web marketers trying to put together web marketing proposals. Because there is always something more to be done, the only limit on any web marketing campaign is the budget. When prospects want to know how much web marketing costs I turn the question around and ask them, “How aggressive do you want to be?”

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Image Optimization Matters – Don’t Forget About It!

 

Image optimization matters

In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank better in search results but rather optimizing images so the images themselves can rank and drive more clicks to your site through visual appeal.

Image optimization can be an important avenue for drawing in traffic from image search as well as social shares. A good image can compel a click through to your site just as well as a good headline!

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Why Video Marketing MUST Be Part of Your Content Strategy

Why you must implement video marketing

 

The content marketing field requires marketers to stay on top of numerous different strategies and channels. And while it’s difficult to label one particular strategy as “superior,” certain ones stand above the rest. One example is video marketing. When supplemented by robust traditional content, video marketing can maximize value and engage audiences in completely new ways.

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The Only 2 Things You Need To Do Right To Have A Great Website

Two things you need to do to have a great website

There are only two things you need to get right to have a great website. The first is – meet your users’ expectations. When they arrive on your site, are they content they’ve arrived at a place that’s going to meet their needs, or are they not quite sure? Do you have exactly what they came to the site for, or do they need to look somewhere else?

The second is – make it easy to use. When they go to use your site, do certain elements confuse them and leave questions in their heads? Do they ever get frustrated? Or do they find it easy and time-efficient to complete whatever tasks they came to the site to complete?

Meet users’ expectations. Make it easy to use. Do those two things well and you’ll have a great website. Do them not so well, and your business will suffer the consequences.

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SEO Red Flag: Logos for Irrelevant Search Engines

Logos for Irrelevant Search Engines are a major SEO red flag.

Have you ever been shopping around for an SEO and come across a site that shows the logos of all the search engines they’ll get your ranked on? You’ve seen them: logos for Google and Yahoo, MSN, HotBot, Lycos and others. You recognize some and others seem vaguely familiar.

The reason those are only vaguely familiar is because most of those logos are for irrelevant search engines. MSN? Today we call that Bing.

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Internet Marketing Not Working? Maybe You’re Not Investing Enough.

If your internet marketing isn't working, it may be time to invest more.

When something’s not working, whether it be a web marketing campaign or a weight loss program, people are generally pretty quick to pull the plug. But just like losing weight, it’s easy to give up too soon, and often the problem isn’t the program itself but the amount of effort someone is putting into it.

The same is true of your Internet marketing campaign. If you give it a tiny budget, you will see tiny, slow results. In my latest SEMPost article, I explain why, instead of pulling the plug, you should open the floodgates on your internet marketing efforts.

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