When it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned with function of code and site design. In order for a website to perform at its greatest potential, the two disciplines must make nice and work together. If the two can work in tandem from conception through the launch of a site, a lot of time and energy can be spared from reworking what has already been done.
To help this process go as smoothly as possible, I’ve created a list of questions in my latest Search Engine Land post, 100+ Questions You Must Ask When Developing A Web Site.
Hot tip: SEO isn’t just SEO anymore. You know what I mean?
Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss is the big elephant in the room: A website that couldn’t sell ice water in the Sahara desert!
Well, guess what? Search engines want to rank sites that people find valuable. If your site isn’t doing a good job of selling the visitors you do get, getting more traffic is pointless. (And getting top rankings will be much more difficult!) But even if you could get the top rankings you want, what’s the point? A few more sales trickling in? How about turning on the fire hose instead?… Continue Reading