Velocitize your web marketing

As An SEO Client You Can Push These 5 Things Off Your Worry Plate

SEO worry free zoneWhen you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same regard there are details of your optimization campaign best left to the SEO.

In my latest post on Search Engine Journal, I share five things, you as the client, should never have to worry about.


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Final Lap: Winning Web Marketing Reads–June 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Questions Every Web Developer Should Ask

businessman checking off a listWhen it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned with function of code and site design. In order for a website to perform at its greatest potential, the two disciplines must make nice and work together. If the two can work in tandem from conception through the launch of a site, a lot of time and energy can be spared from reworking what has already been done.

To help this process go as smoothly as possible, I’ve created a list of questions in my latest Search Engine Land post, 100+ Questions You Must Ask When Developing A Web Site.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Your Website Sucks and SEO Isn’t Gonna Help You!

increased sales are more important than rankingsHot tip: SEO isn’t just SEO anymore. You know what I mean?

Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss is the big elephant in the room: A website that couldn’t sell ice water in the Sahara desert!

Well, guess what? Search engines want to rank sites that people find valuable. If your site isn’t doing a good job of selling the visitors you do get, getting more traffic is pointless. (And getting top rankings will be much more difficult!) But even if you could get the top rankings you want, what’s the point? A few more sales trickling in? How about turning on the fire hose instead?Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Content Isn’t King Without Having Subjects

Writing Website ContentIs content still king? It depends. If your content marketing strategy lacks other elements of digital marketing, then no. For content to be effective it must be more than just taking up real estate on your website. Are people reading and engaging with it? Does it provide your audience with the information they’re looking for?

Find out in my latest post on Search Engine Journal, why, “content is communication, community is a conversation,” matters for the success of your content marketing.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Don’t Be Afraid of the Blogging Monster

woman in fear of bloggingI’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade magazines and blog posts for marketing agency clients. By far, the toughest medium has been blog post writing for clients.

For many small- to medium-sized businesses, the idea of blogging is a foreign concept. You mean, I can have a conversation with my customers? Yes, you can and you should. Blog posts shouldn’t be all about you, after all. It’s about how your business can benefit the customer.Continue Reading


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Avoiding Website Navigation That Makes Users Never Want to Come Back

In my experience, grocery stores are one of the most frustrating places I go. I really try to avoid going at all costs. Why?  Because when I go, I’m usually looking for unusual ingredients for something special my wife is planning to make. She sends me there for things like ground red pepper, evaporated chicken broth, rare beans or chopped green chiles.

If I were going there for some milk, then no problem, because I know they always put the milk in the back corner of the store. But when I (the non-frequent grocery store user) go for unusual items, I have no idea where these random things are located (the frequent shopper who’s been up and down the aisles hundreds of times might). Anybody with me?! Can I get an amen?!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Using Social Media For Getting Leads

lead generationFact: Social media is time consuming.

If you knew you could generate solid leads for your business by using social media, would it be worth the time and financial investment? When growing your sales through social, it’s helpful to consider which channels to target as well as develop a strategy for your content, engagement and promotion that aligns with your overall marketing goals.

Effectively promoting quality content, and thoughtfully engaging with your followers and targeted influencers, is more important than being on every social platform. Pick the networks where your audience is most active and implement your strategy. For more tips on growing sales and achieving your business goals through social media, read this post I contributed to on Marketo.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Types of Keywords to Avoid

Keywords to Avoid I understand. You have a reason for going after specific keywords. However, targeting certain types of keywords is a waste of time and effort. Why? They won’t perform as expected. Sure, they might bring traffic to your site, but they likely won’t increase conversions.

But, what types of keywords should you avoid? Find out in my latest post on Search Engine Journal, Lessons in Keyword Stupidity.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.