Dec 7 2011
I often find myself wishing I had the same conveniences in real life like I do on the Web. While a lot of the “offline” world has been made possible (and easier) online–such as using social media to stay connected with friends and family–we haven’t really been able to transfer the magic of offline into the real world.
I often wonder what it would be like if the power of the Internet was made available in regular, everyday life…
High Speed: Imagine having high-speed life capabilities! I could read an entire library or watch all the DVDs in my collection in a few hours. Long waits at the grocery store, DMV and drive-thru are no more! (Yes, I know the drive-thru is supposed to be fast, but is it fast enough? I think not!) Boring meetings are over in a jiffy, and long drives are handled in a few seconds. High-speed life lets you blast right through all the annoying things and spend time on the things you enjoy. Productivity and leisure would skyrocket at the same time!
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Nov 29 2011
Google
Oct: 65.38%
Sept: 66.12%
Change: -0.74
January 2011: 67.95%
Change: -2.57
Yahoo
Oct: 15.39%
Sept: 15.27%
Change: +0.12
January 2011: 14.62%
Change: +0.77
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Nov 29 2011
Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select what you have not researched, but finding keywords generally isn’t the problem. There are tons of keyword tools available that will help you do that.
The question is, what do you do with your keyword lists once you’ve compiled them?
Just as there is no shortage of good keyword tools, there is also no shortage of metrics that you can use to determine the value of any given keyword. A few that tend to top our keyword selections lists are:
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Nov 28 2011
Google
Oct 2011: 66.2%
Sep 2011: 65.4%
Change: +0.8
January 2011: 64.6%
Change: +1.6
Yahoo
Oct 2011: 16.3%
Sep 2011: 17.2%
Change: -0.9
January 2011: 17.9%
Change: -1.6
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Nov 22 2011
In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer!
There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door. The success of your business relies on how well you market your product or service first, and second by how well you deliver it. Very few businesses survive on word of mouth alone. But what many small business owners fail to realize is that while marketing is everything, everything you do is marketing!
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Nov 18 2011
…you need to drastically rethink what it means to use data on the web…there is a lot of data, but there are fundamental barriers to making intelligent decisions…because clickstream data is great at the what, but not at the why…it’s important to know what happened, but it is even more critical to know why people do the things they do on your site…and the what else, which is perhaps the most underappreciated data on the web…your web analytics tool can report only what it can record…if you marry the what with the why and the what else, you’ll have a lifetime of happiness…
-Avinash Kaushik (@avinash), Web Analytics 2.0
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Nov 15 2011
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another.
But things might not always be as they appear. While it’s never a bad thing to grow in profits, ROI or a growing customer base, you may actually be paying good money to lose great customers.
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Nov 10 2011
For far too long our online efforts have accurately been classified as faith-based initiatives…that’s exactly how we made decisions for our offline efforts, and when we moved online, we duplicated those practices. But online, in the glorious beautiful world of the Web, we do not have to rely on faith…you have a God-given right to be data-driven…to understand the impact and economic value of your website by doing rigorous outcomes analysis…web analytics is like Angelina Jolie; sexy, powerful, and a force for good.
-Avinash Kaushik (@avinash), Web Analytics 2.0
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Nov 8 2011
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your dream of financial freedom and peddling your own wares is almost as easy as point and click.
Almost. I might have left out a few details.
While the ease of starting a business online is great for life, liberty and the pursuit of sticking it to the man, it can also have its drawbacks. Just like starting a 100 mile sprint may be easy, finishing is another thing altogether. Every business must still follow basic business principles of success in order to attain a long and profitable life.
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Nov 5 2011
Final Lap time again! Check out some of the great stuff our team The Pit Crew read during the week of October 24.
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