Creating a Marketing Focused Website
Many people look at a website as a separate expense from marketing. This is unfortunate and the reason why many websites under-perform in their sales potential. The Internet is still […]
Monthly Archives: September 2005
Book Review: Marketing Through Search Optimization
Marketing Through Search Optimization How to be found on the Web by Alex Michael and Ben Salter 243 Pages, Softcover, $19.77 Published 2003, Republished 2005 I wish I had some […]
Effective Keyword Targeting is the Foundation for a Successful Optimization Campaign
Professional Keyword Research is the foundation of any effective search engine ranking strategy. If you are not targeting the correct keyword phrases, you will fall into one of three categories: […]
Don't Get Caught
Here are 5 bad, but unlikely holiday retail SEM scenarios. Strong ROI, lost market share “You run a campaign with wonderful ROI. But the volume you achieved was far less […]
Deciding to Invest Online
Making the decision to invest hundreds, if not thousands, of dollars into a website may seem pretty daunting, if not downright risky. After all, there are no guarantees of success, […]
Google's Free Access
I’ve constantly been openly skeptical whenever Google releases a new “tool”. Primarily because each new tool seems to server a very small purpose for the user, but a significant purpose […]
Fight, fight, fight…
Google and Microsoft might soon be in a bidding war over Time Warner’s AOL. “Google and Microsoft may be taking their next battle out of the courtroom and into the […]
Why Online Marketing Matters
Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Several years ago the […]
The Future of Computing
I was surfing the ‘net when I found what appeared to be a futuristic computer system. On further inspection, I found out it was! At least for the year 1954…
Google Notifying Webmasters Who Run Afoul of the Guidelines
The news that Google is testing a program to notify webmasters when their web site’s run afoul of the search engine guidelines is spreading pretty rapidly. A confirmation has also […]
Selecting a Web Host Provider: In-House Hosting
Previous Posts on Selecting a Web Host Provider: Tech Support Down Time Server Load Monitoring Secure Servers Free Hosting Services In-House Hosting Many companies are bypassing the web hosting providers […]
Google goes collegiate
Now, Google has something for everyone, even college students. Google has now come out with their College Life service. This has many of the same tools that Google labs has […]
Here's Your Book, Now Take It!
I love analogies. I just thought of another one to describe search features such as Yahoo’s Instant Search and Google’s Suggest. I think of it as walking into a library, […]
Selecting a Web Host Provider: Free Hosting Services
Previous Posts on Selecting a Web Host Provider: Tech Support Down Time Server Load Monitoring Secure Servers Free Hosting Services Free web hosting services, such as Geocities, are not recommended […]
Choosing the right PPC management price model
I am somewhat new to the world of PPC management and have been doing a lot of research on the issue. I recently posted a topic in the searchenginewatch forum […]