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Review: Decision Making for Dummies

Many of us have trouble making decisions. And even if we don’t, we don’t always know why we make some decisions over others. Decision Making for Dummies helps give us […]

Review: Employee Engagement 2.0 by Kevin Kruse

In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]

Review: Content, Inc., by Joe Pulizzi

The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]

Review: Meaningful by Bernadette Jiwa

How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing […]

Review: Everybody Writes by Ann Handley

Typically, reading business-related books is an exercise in obligation. I do it because I want the knowledge, but I don’t typically enjoy the read. That can’t be said for my […]

Review: Youtility by Jay Baer

The subtitle of the book hits the nail square on the head. Smart marketing is all about helping your audience, not giving them hype that you can’t live up to. […]