Review: Employee Engagement 2.0 by Kevin Kruse

In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]

Posted on by Stoney G deGeyter
content inc review

Review: Content, Inc., by Joe Pulizzi

The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]

Posted on by Julie Graff
Never Eat Alone book review

Review: Never Eat Alone by Keith Ferrazzi

There are two Stoney deGeyters. The first is the one you see at networking events and try to make small talk with. He’s awkward. The other is the guy you’ve […]

Posted on by Stoney G deGeyter
Unmarketing book review

Review: UnMarketing by Scott Stratten and Alison Kramer

If UnMarketing could be summarized in a single word it would be: be authentic. Okay, that’s two words, but those two words are at the heart of what unmarketing is. […]

Posted on by Stoney G deGeyter
Meaningful by Bernadette Jiwa Review

Review: Meaningful by Bernadette Jiwa

How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing […]

Posted on by Stoney G deGeyter
Everybody Writes Review

Review: Everybody Writes by Ann Handley

Typically, reading business-related books is an exercise in obligation. I do it because I want the knowledge, but I don’t typically enjoy the read. That can’t be said for my […]

Posted on by Stoney G deGeyter
Youtility Review

Review: Youtility by Jay Baer

The subtitle of the book hits the nail square on the head. Smart marketing is all about helping your audience, not giving them hype that you can’t live up to. […]

Posted on by Stoney G deGeyter
Content Chemistry Review

Book Review: Content Chemistry by Andy Crestodina

  The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value […]

Posted on by Stoney G deGeyter
Million Dollar Websites book review

Book Review: Million Dollar Websites by Rebecca Murtagh

  Without being intentionally self-promotional, Million Dollar Websites seems to be a perfect companion to my own The Best Damn Web Marketing Checklist, Period!¬†Where my checklist covers the how-to aspects […]

Posted on by Stoney G deGeyter