Book Review: SEO for Growth by Jantsch & Singleton
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
Review: Decision Making for Dummies
Many of us have trouble making decisions. And even if we don’t, we don’t always know why we make some decisions over others. Decision Making for Dummies helps give us […]
Review: Customer Service Revolution by John DiJulius III
Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]
Review: Work Smarter, Not Harder by Timo Kiander
Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.
Review: Employee Engagement 2.0 by Kevin Kruse
In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]
Review: Content, Inc., by Joe Pulizzi
The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]
Review: 15 Secrets of Time Management by Kevin Kruse
I used to be a time management Nazi. I found myself constantly looking at the clock to figure out how much time I had left in my day. How much […]
Review: Never Eat Alone by Keith Ferrazzi
There are two Stoney deGeyters. The first is the one you see at networking events and try to make small talk with. He’s awkward. The other is the guy you’ve […]
Review: UnMarketing by Scott Stratten and Alison Kramer
If UnMarketing could be summarized in a single word it would be: be authentic. Okay, that’s two words, but those two words are at the heart of what unmarketing is. […]
Review: Meaningful by Bernadette Jiwa
How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing […]
Review: Everybody Writes by Ann Handley
Typically, reading business-related books is an exercise in obligation. I do it because I want the knowledge, but I don’t typically enjoy the read. That can’t be said for my […]
Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, […]
Review: Youtility by Jay Baer
The subtitle of the book hits the nail square on the head. Smart marketing is all about helping your audience, not giving them hype that you can’t live up to. […]
Book Review: Content Chemistry by Andy Crestodina
The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value […]
Book Review: Million Dollar Websites by Rebecca Murtagh
Without being intentionally self-promotional, Million Dollar Websites seems to be a perfect companion to my own The Best Damn Web Marketing Checklist, Period! Where my checklist covers the how-to aspects […]