SEO is Location, Location, Location
Running a web-based business has many significant advantages over a brick and mortar shop, but it’s not, as many suspect, the holy grail of business success. Brick and mortar stores […]
Monthly Archives: January 2006
Using Content in Images
Text in images is invisible to the search engines. Text can be placed in the “alt” attribute in the tag, however alt text is largely ignored and/or devalued by most […]
Don't Be Afraid to Rewrite
If you already have great or professionally written content which is un-optimized for your targeted keyword phrases, don’t be afraid to re-write the content as necessary. Websites that are under […]
Google Refuses to Release Data to Gov't
In a case involving child pornography, Google has refused to comply with a subpoena requesting search records for any one-week period. Google’s privacy guidlines state that they will comply with […]
10 Questions for Jill
Jill Whalen has become one of the most respected (and possibly controversial) figures in search engine marketing. She’s been around since the early days so she’s seen first hand how […]
The Unified Theory of Google
I recently read an interesting article about Google. This article was entitled “Unified Theory of Google”. What happened was: “Recently, the StepForth research team took a long, hard look at […]
Safe to Use My Credit Card?
According to a recent poll that I found in an E-Marketing book, 86% of the people surveyed are extremely concerned or at least very concerned with the security of online […]
Writing for Search Engine Experience
Ideally, writing for the user is the only consideration you need to make, however when keyword targeting, you also have to write for the search engines, meaning that you need […]
Bridging the Gap Between the Page, Keywords and Copywriting
How many different ways are there to say the same thing? In some industries quite a lot. Let’s look at the SEM industry. When researching industry related keywords we found […]
Write for User Experience
The most important thing you can do with your body content is to write for the reader. All other considerations are secondary. Use a professional writer to work in natural […]
Optimizing Your Content: Hire a Copywriter
The copy of each web page is the primary sales component that you have to offer. Many people believe the web is primarily a visual medium and therefore text just […]
Optimizing Your Website Content
The text copy of each of your web pages is probably the single most important on-page optimization factor (with the possible exception of the title tag). Text is what allows […]
Keyword Organization: Assigning Keywords to Pages
Once you have all your keyword themes built and broken down into multiple sub-themes leaving just a small handful of keywords in each group, you want to start assigning these […]
Keyword Organization: Limiting Keywords per Page
With the exception of a few, almost every web page on your site can essentially be constructed to target a different keyword group or theme. It’s tempting (especially if you’re […]
Keyword Organization: Find the Root Theme
The process of theming requires first knowing the root theme of any given phrase. Take this under careful consideration as many similar themes may actually have a different root. For […]