Is Your First Sentence Important?
How important is it to have keywords in the very first sentence on the page? This was asked over at High Rankings forum, and the answer to that really depends […]
Monthly Archives: August 2006
Keywords in URLs
Whenever possible I try to name my web page file names using keywords. The reason for this isn’t so much about SEO as it is about knowing what the page […]
"Decorative" SEO Results
When measuring the success of your SEO campaign, or even setting the benchmarks of what will constitute a successful campaign, many people get caught up in what I call “decorative” […]
Does Repetitive Content Hurt?
A question was asked on the High Rankings forum about repetitive content and if it hurts with search engines. Specifically, the forum member wants to know if having a duplicate […]
How’s That AOL Data
I’m sure you’ve heard by now that AOL accidentally released a bunch of search data on accident. Anyway, its a big hoopla and many have jumped on the data in […]
Turnovers (Employees, not Apples)
I’m not a hard guy to work for, in fact I like to think of myself as a pretty good boss. Not to toot my own horn I’ve had employees […]
SES SJ: Compare & Contrast Ad Program Strategies
This was my first session at SES San Jose. There was a lot of good discussion in this session and some points were brought up that I did not realize. […]
When Good Businesses Go Bad
Its always nice when you can get the domain name that matches your business name. But in some cases, it’s not always a good idea. Here is the case in […]
SES SJ: Search Engine Q&A on Links
This turned out to be a much better session than I had anticipates. Short presentations with a great Q&A. Ramez Naam, MSN What are links for? Discovery (what pages exist) […]
SES SJ: Local Search Marketing Tactics
I came to this session looking primarily to see what people are doing for local natural optimization. Instead, it was largely about ads, but there was still a lot of […]
SES SJ: Link Baiting and Viral Search Success
This is the first link baiting session at any SES conference. Rand Fishkin, SEOmoz.org Linkbait is content that targest a link-friendly audience. Goals is to approach this audience, get their […]
SES SJ: Retailer SEM Tactics
This was a 1/3 course… meaning that I only got anything from one of the three presenters. While this was a class for retailer SEM it largely focused on paid […]
SES SJ: Shopping Search Tactics
I almost didn’t go to this session and I’m glad I did. Lots of good information on optimizing and submitting ecommerce sites. Laura Thieme, Bizresearch Engines take information in different […]
SES SJ: Conversation with Eric Schmidt, Google CEO
Danny interviewed Google CEO Eric Schmidt. Here are paraphrases of the questions and answers. My apologies goes out to both if I have summarized incorrectly or if an intent is […]
SES SJ: Duplicate Content and Multiple Site Issues
The best information here cam from Thurow (I have to look more into this whole “shingles” thing and from Cuts and Converse at the end. The biggest thing to walk […]