SES SJ: Search Advertising 101
This session gave some great information on PPC do’s and don’t’s . Some of these panelists have been involved in PPC management since its beginning, so I listened intently on […]
Monthly Archives: August 2006
13 Ways to Lose ROI on Your SEO Campaign
Whether you have outsources your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why […]
Monitoring Competitor Changes and Collecting Business Intelligence Data
RSS feeds have made it easy to monitor and track news stories, blog posts and certain websites for important updates. But not every site has an RSS feed that you […]
3 Important Elements of SEO, 4 That are Absolutely Essential
Not everybody is able to implement a full-scale SEO strategy. The reasons for this may vary; time, budget, technological barriers, etc. For those that find yourself limited by what you […]
Leading Your Team: Let it Go
Last month I commissioned my programmer to develop an update on our SEO project management system. The new changes were supposed to improve our interaction and communication with the clients. […]
SES SJ: Searchonomics Serious & Fun Stats
This session was actually very interesting, and Bill from hitwise.com looks like he has a very fun job analyzing search behavior in the form of data. That may sound boring […]
Link Poor and Link Needy
It’s easy to link to the authority sites, and there are also good reasons for doing so. But how about spreading some link love around to the needier folks? This […]
Google is Listening
Have you ever been involved in a private conversation only to learn that someone else has been listening in. Disconcerting, isn’t it. I’m sure all you Google Talk users already […]
Would You Pay Someone to Blog For You?
That question was raised over at the Small Business Ideas Forums. Blogging certainly has its benefits and even Google engineer Matt Cutts has suggested that blogs are a great way […]
What PPC Pricing Models Are Best
An old conversation has resurfaced on the Search Engine Watch Forums regarding PPC pricing models. One member suggested that he charges 10% of the marketing budget which drew this response: […]
Duplicate Content Options
If you are worried about having duplicate content on your site, its probably not a good idea to swap that duplicate content with other duplicate content. A Search Engine Roundtable […]
How Much Should You Spend on Advertising?
How much should businesses spend on adverting in comparison to their overall marketing budget? When discussing my post on word of mouth marketing, this question came up and I thought […]
SES SJ: Does Demographic Targeting Matter?
Well, does it? Of course it does! Or maybe not? Some interesting points brought up in this session were: adCenter allows for refined demographic targeting. They put a cookie on […]
Everything You Wanted to Know About Link Building*
*But Were Afraid to Ask
Choosing Your SEO Firm
Every wanted to know what to look for when choosing an SEO firm? I’ve written my own take on this before, but BizMord Search Marketing blog has presented nine things […]