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Product Pages Not Converting? Here’s Why
If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]
How to Take the Stress Out of Consistent Blogging
I see it all the time. A potential client has a blog, the posts are well-written and publishing had been consistent. Until it wasn’t. Now the blog sits lonely and neglected, […]
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New Verizon Site Shows That Less Can Be More When It Comes to Content
I don’t know about you, but in the past, I’ve avoided the Verizon website like the plague, or at least a zombie-inducing virus. But then a few months ago, I […]
Don’t Be Afraid of the Blogging Monster
I’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade […]
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5 Simple Grammar Mistakes to Avoid Like a Zombie Apocalypse
I was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make […]
The 5 Ws of Compelling Content
What if I told you that you could develop a solid blog writing or web content development schedule just by following five simple steps? Impossible, you say. Or, yeah, right! […]
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Yeah, But… My Sister Writes the Content
Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted […]
Final Lap: Top Reads for Week Ending March 8
We were really excited when Disney bought Lucasfilm and along with it the Star Wars franchise—Episodes VII, VIII and IX!—but were confused with seemingly conflicting reports this week. In an […]
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Final Lap: Top Reads for Week Ending Feb. 15
We felt the chill as a blizzard slammed the New England states this past weekend, we were shocked when Olympic hero Oscar Pistorius was charged with murdering his girlfriend Reeva Steenkamp, […]
Final Lap: Top Reads for Week Ending Feb. 8
We’re dying to see Daryl take down more walkers—and perhaps his long-lost brother Merle—on this Sunday’s mid-season opener of The Walking Dead. Oh how we’ve missed you and the gang, […]
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Final Lap: Top Reads for Week Ending Feb. 1
Lots of talk about the Super Bowl on the web this week, and whether you have a favorite team or you just watch it for the commercials, you might need […]