Book Review: Ogilvy on Advertising (still going)
Ogilvy on Advertising Author: David Ogilvy Paperback: 224 pages, $24.95 Published: 1983 Ok, ok I’ll finish this already. I’m going to conclude with Ogilvy’s 18 Miracles of Research, his 13 […]
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Let It Go, Stoney. Just Let It Go.
I posted a blog about how in our society writers are under appreciated and the skill of writing is devalued. Now every day Stoney reminds me that I am appreciated […]
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Copywriting Tip- Focus!
Focus the copywriting. People want to buy from the expert in a field. If you are directing your copy to mothers and telling them they need your product or service, […]
The Marketing Partnership
The goal of marketing is to create awareness within a specified demographic. The value of the product or service is not initially as important as the perceived value if the […]
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Book Review: Ogilvy on Advertising (cont.)
Ogilvy on Advertising Author: David Ogilvy Paperback: 224 pages, $24.95 Published: 1983 I am going to continue on from last weeks review and skip to Wanted: a renaissance in print […]
Copywriting Tip- Excessive Force
Don’t force it! Don’t try to force groups of keywords that won’t be a good fit together on a single page. It’s important that there is a natural flow in […]
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Copywriter Tip- KISS: Keep It Short and Simple
Writers often use a tactic known as the “delayed drop”. Tease your readers, tantalize them, lead them on, then drop in the unexpected. It’s easier with longer articles in magazines. […]
Surviving Personalized Search: A Guide for SEO’s
There is a great deal of talk within the search marketing world concerning the future introduction of personalization factors into search as a way to improve SERPS relevancy. Many regard […]
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Yeah We All Need, Someone, We Can Lean On.
Lately I’ve been questioning whether I am valued as a writer. I think writers tend to do this often because it seems everyone thinks they too can write. Some can, […]
The Merchants of Cool
So, what’s cool? If you’ve ever wondered this, or wondered how department stores all come up with the same fashion trends every season, I can tell you this: you won’t […]
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Mac Users are Faking the Funk
This post is a slight departure from my norm and is the product of my increasing disgust with what I like to call the “Macintosh March”. Ok, I’ll keep this […]
Copywriting Tip- Don't Take Our Word for It: Testimonials
Consumers like to see real people, like them, who have used a service successfully. They like knowing that they are not blindly trying something. Hey, Joe Schmoe tried it and […]
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Riding the wave
I spent my summers growing up on the beaches of Long Island, NY. One of my favorite things to do was to swim out to where the waves were breaking […]
Imagine A Useful Web…
Casually browsing the web is unfortunately, very much like channel surfing; a kind of digital anesthetic that distracts us from the objective universe. Two features of the web ensure that […]
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The Only Stupid Question Is The One You Don't Ask
The most effective delivery of information is done creatively. I for one would always rather learn something while feeling engaged then read a list of bullet points. Earlier this week […]