Copywriting Tip- Hyperlink Intelligence
Internal Hyperlinks You are your own best resource, so use yourself. Hyperlink other resource pages of your site that are relevant to the copy. This will benefit the reader, increase […]
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Content Is Important, But…
Content is important, but if the images you incorporate don’t support your cause you risk loosing your audience. I began thinking about this after I saw a Nicoderm commercial. No, […]
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My Advice on Google Sitemaps: Don’t Take Rand’s Advice
[image no longer available] I feel compelled to begin with a little disclaimer: in no way was today’s blogging activity here at PPM orchestrated to be a pick on Rand […]
The Hippocritic Oath
When I first graduated from college I, like everyone else, had to start at the bottom. Consequently, I worked as a medical proofreader. It gets worse. Every day I had […]
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Inside Jason’s SEO Toolbox – Search Tools
Everyday I see at least 1 new “SEO Tool” on the web. Generally they are copycats of existing tools as this is an area that SEO’s have beaten to death. […]
Don’t Take Any Sh#t.
I’ve never been a follower of the whole New Years resolution idea, not that I don’t think I can follow through with it, but because I think we tend to […]
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Ready for Motion Print Advertising?
A truly revolutionary breakthrough in graphic media is poised to change the advertising industry forever.
Don’t Let Your Business Card Get Ditched
Most business cards get ditched within the first two hours of being taken. That’s the problem with handing out business cards; the act is actually 90 percent ineffective. Your business […]
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Are You an SEO Expert? pt. II
As promised this is the follow up to a previous post in which I attempted to define exactly what qualifies one as an “SEO Expert”. Based on some great feedback […]
Boston Bomb Scare Marketing Plan
Watch yourself when marketing in todays post 9/11 world. Although many might believe Turner had a great idea for a marketing plan, the bomb squad might not have thought so. […]
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RGB in SEO
Color psychology is an area of research which explores how colors affect human emotions and behavior. The direct applicability of this information to professional marketing has long been known and […]
Book Review: The Wisdom of Crowds
The Wisdom of Crowds Author: James Surowiecki Paperback: 336 pages, $14.00 “Does it please the people to leave its administration in the hands of those who are actually in charge […]
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What Shape are You?
Recently in the office here, Stoney had us go through this exercise in which we associated each of us individually with a shape. He got the idea from a Quantam […]
Copywriting Tips from the Best Keyword Research Guide
I read Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords into a High-Performance SEO Campaign and all I can say it’s great. The guide […]
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Keyword Research Has Been Defined
About a month ago Stoney came to me to discuss a writing project he was working on. The project was to develop a keyword research handbook that was truly definitive. […]