Wow, It’s Not a Secret Anymore!
Being a short story writer, I always try to find ways to integrate my fiction writing world with my business writing universe. I recently posted a blog about short story […]
Loop Counter
Wow, It’s Not a Secret Anymore!
Being a short story writer, I always try to find ways to integrate my fiction writing world with my business writing universe. I recently posted a blog about short story […]
Loop Counter
Copywriting Tip- People love bullet points.
Use bullet points or a numbered system to: • Break up your copy into consumable pieces • Aid in the clean design of your page • Make it easy for […]
Blah, Blah, Blog – (Actually its more of a rant.)
OK we all know that blogging is good for your site. It can generate traffic, links, and all the great things a website is looking for. A good blog stays […]
Loop Counter
Damn Those Cereal Boxes! Kellog's Endorses Insane Clown Posse and the National Rifle Association. Start Your Morning Off With A Bang!
As copywriters we have to gain the consumers’ trust. We have to present the information in a clear and honest form. Any one who doesn’t follow this strict code of […]
Overheard at the Office…
For the last week or so I have been secretly compiling a list of interesting things that I overhear at the office. My criteria is very simple: anytime something is […]
Loop Counter
Here's some "Bad" Advice
When you are marketing to an audience, logic would dictate that you need to speak to them in a language that they understand. This seems like an obvious statement. But […]
Copywriter Tip- If It's Worth Saying Once, It's Worth Saying Again And Again And Again
Do you ever believe something the first time you read it? Probably not. The mind plays tricks on people. If you see something repeated over and over throughout an article […]
Loop Counter
So What's Up With That Headline?
In last week’s blog title, I was attempting to use all of John Caples, “Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers.” I managed to squeeze in almost […]
Copywriting Tip- Just the Facts, Man
People enjoy statistics and percentages. Whether it is, “this product has a four out of five mom’s approval rating.” or “over 85% of the population needs this product.” consumers like […]
Loop Counter
Kumite Tag-team Champion of Web Marketing: Content and Usability
There are many different tricks or should I say tactics for getting one’s site noticed on the web. Links, PPC, SEO, SEM Social Networking, Digg, MySpace, Twitter, Black-Hat, White-Hat, whatever […]
Review of SEOMoz’s Search Engine Ranking Factors V2
SEOMoz’s recent release of Search Engine Ranking Factors Version 2 has generated a lot of buzz within the SEO industry. More accurately it has received tremendous praise and is being […]
Loop Counter
Finally, I'll Tell Copywriters A New Way To Save Time And Make More Money, Just As I Did Absolutely Free, Right Now For 80% Better Copywriting Guaranteed To Produce Results You Can't Find Anywhere Else Before June 6th Or Would You Rather Ignore This Opportunity And Choke On Your Opponents Dust?
Want better copy? Write short stories. Here’s how copywriting is writing short stories. The obvious similarity is that when selling you should tell a story whenever possible. Bring the reader […]
How Low Can You Go?
Here’s a tip about writing press releases. Simply put, never ever ever do this!!!
Loop Counter
Copywriting Tip- Be Easy
Don’t make your readers strain their eyes to read your copy! Break your copy into bite-sized pieces or short paragraphs covering only one idea. White space will help improve comprehension. […]