How to Create Smashing Welcome Emails Like the Pros
“You’ve got a new subscriber!” As a marketer, there is no better feeling than having a visitor sign-up for your newsletter or service.
Turn Your Website Into a Customer Service Dream With the Right Content
You probably already know that customer service can give you a major boost against your competitors. But when you think of customer service, you probably think of things like asking […]
How To Manage the Content Balancing Act on Product Category Pages
“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
Is Your Content FAILING at Its Job? 6 Things It Must Do
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
Stop the Endless Sea of Black and White. Make Web Content Scannable!
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
Dominate Your Niche with Keyword Research
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
3 Common Blogging Missteps Small Businesses Commit
I was recently quoted by NCR Silver in an article they wrote on common blogging mistakes small businesses make. Below is my full response to their questions for the article. Read NCR […]
3 Quick Product Category Page Optimization Tips You Can Implement Today
If you own an ecommerce site, every product category page needs to act as a landing page. To optimize these category/landing pages, you first have to truly know the purpose […]
The Most Important Component to Getting Website Conversions
Trust. That’s it. That’s the single most important thing to getting visitors on your site to become customers. It is, by far, the most significant factor in your sales funnel.
How to Make Your Content Your Best Salesperson [Infographic]
What would your website be without written content? All that would be left is images. And while a picture may be worth a thousand words, you still need words to inform, […]
Why I Don’t Need to Tell You the Importance of Product Reviews and Testimonials
When was the last time you bought a product online without reading reviews first? I could probably rest my case right there. Do you really need any more convincing? How […]
How to Consistently Write Ridiculously Great Content
I’m a huge fan of processes. I believe anything you do on a regular basis can be broken down into actionable steps. Processes are the key to optimum efficiency and […]
Rest Assured! 6 Types of Content That Give Visitors the Assurances They Seek
Having a successful digital marketing campaign requires a lot of things to be going on at once: Drive traffic to the website Provide solutions to visitor problems Convince visitors your […]
How to Optimize PDFs for Search Engine Rankings
If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]
The 10 Commandments of Visual Content
The need for visual content in your marketing campaign is undeniable as it continues to dominate the online media landscape. The digital revolution will stay visually-powered because humans are visually-wired. […]
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