Make Thank You Pages the Beginning (Not the End) of Customer Relationships
Are your thank you pages creating long-term customers for you? Probably not…but they can! The key is to stop thinking of the thank you page as the end of a transaction […]
How to Optimize PDFs in Adobe Acrobat
If you’ve been following this series on optimizing PDFs, you found that most of the optimization steps are done before you create the PDF. This final step in optimizing PDFs […]
Really?!? You’re STILL Not Using This Amazingly Simple and Effective Blog Idea?
Back in the day when I was just a newbie digital marketer, one of the first influencers I became aware of and started following was Marcus Sheridan. His style was […]
Why Content Should Stop Hiding Your Negatives and Flaunt Them Instead
Content is critical to the sales process, but good sales content does more than hit on all the advantages of what you offer. It makes sure that the reader isn’t […]
How Process Street Turned Its 10 Most Popular Blog Posts Into List Building Machines
Traffic to posts does not always equal conversions, or even subscriptions. Sure, high traffic can indicate a large amount of interest in the given area, or that you’ve stumbled upon a winning headline […]
How to Reduce The Size of Your PDFs (When Saving From Microsoft Word)
Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your […]
How to Optimize Images in Your PDF Documents
Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straightforward.
Insider Tips for Creating and Using An Editorial Calendar
I was recently quoted by Freelance Writing in an article they wrote on editorial calendars. Below is my full response to their questions for the article. Read Freelance Writing’s full post: Editorial […]
Product Pages Not Converting? Here’s Why
If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]
How To Optimize Fonts For Fast PDF Download
Optimizing fonts on PDFs is an important part of reducing a PDF’s download speed. For the most part, fonts have to be embedded, which increases the file size of your […]
Go From a Rookie to Pro Blogger in 6.5 Blog Posts (Give or Take)
You already know you need a blog. That’s why you are reading this (and hopefully Part 1 on setting up a blog). But simply having a blog and posting regularly […]
3 Ways To Create Value for Your Site Visitors
Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]
3 Valuable Business and Marketing Uses for Wikis
The world of digital marketing is continually moving forward. And amidst all of the new developments and technological progressions, we often forget about the value and utility of the most […]
Does Your Site Content Meet Visitor Needs?
Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]
3 Ways Your Competition Helps You Win at Digital Marketing
I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]
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