Even Your About Us Page Shouldn’t Be About You
I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun! A […]
How Your Contact Us Page Can Help Visitors and Boost Trust
It should be easy to receive conversions from your contact us page. By simply accessing this page, visitors are expressing at least some level of interest in your products or […]
Is Bad Website Navigation Costing You Customers?
Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because […]
The 3 Most Important Website User Experience Issues to Fix NOW
“User Experience” has become quite the buzzword in web marketing and SEO. There is no doubt that creating the best user experience is essential to build a strong and lasting […]
Where Does Your Site Search Box Belong?
When adding a site search option to your website, one of the first things to consider is placement. Where, exactly, should you place your search box? Many designers and developers […]
Products Vary But Display Consistency Shouldn’t
Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to […]
Declare the Doctype of Each Web Page
HTML is a pretty simple markup language, but as most languages go, it has evolved over time. Think of the different versions of HTML as different dialects of the same […]
Give Your Website Visitors a Little (White) Space
We’ve all been there. You’re trying to have a conversation with someone who is just standing Too. Close. They could be giving you the secrets to immortality or unbelievable wealth, and […]
No Surprise Here: Make Your Link Text Accurate and Descriptive
Nobody likes negative surprises. One of the worst kind of surprises you could give your website visitors is when they click a link and land on a page other than […]
Being the Alpha Male of Web Marketing
Most of us don’t like jerks who are always telling people what to do. I’m one of those people that likes to figure things out for myself, so if you […]
Are Visitors Getting Lost on Your Website?
Any visitor on your site should immediately be able to tell what page they are on, regardless of how they got there or where they landed.[Tweet This] If your site […]
Why Mobile Website Design Should Be A Priority for 2015
With nearly seven billion mobile subscriptions throughout the world, mobile has changed the way consumers interact with businesses each day. Whether it’s from a tablet or smartphone, consumers are using […]
Say No to HTML Tables and Yes to CSS
Are you still using HTML tables to format your content layout on your website? Yeah, me too, and I hate myself for it. Truth is, I’m just too lazy to […]
What’s Good for the Desktop… Isn’t Always Good for Mobile!
I get it, pop-ups are annoying. But they do serve a purpose, and they also work. Web site’s are always struggling to find ways to get more conversions without alienating […]
Create an Appealing and Visually Connected Tagline
Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you […]
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