I was telling Katie just the other day that either I’m the most underrated blogger in our industry or I think far too highly of myself. Neither is true but […]
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Team Reading List 5.4.07
Team: feed your need to read and do it with speed. Natural vs. Unnatural Patterns on Digg – Maybe that’s why they get buried! What Books are Floating Around Your […]
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Damn Those Cereal Boxes! Kellog's Endorses Insane Clown Posse and the National Rifle Association. Start Your Morning Off With A Bang!
As copywriters we have to gain the consumers’ trust. We have to present the information in a clear and honest form. Any one who doesn’t follow this strict code of […]
A Day in the Life of a Search Engine Friendly Web Page: Navigation & Links
We recently had been working with a client to get them to remove their block of footer links. All the links were relevant to drive people to their brand pages […]
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Where Faith and Art Collide
You want to know more about the Spider-man 3 Bible-Study guide? Over at Search Engine Guide I just uploaded a post about the (unauthorized) cross marketing going on here.
Team Reading List 5.3.07
There is a lot of fascinating news out there today. Let me explain… no time for that. Let me sum up: Become a Master of Metaphor and Multiply Your Blogging […]
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Poll: Would You Digg or Bury Digg.com?
I’m fascinated by the way Digg works, specifically the whole idea of burying article. What are the reasons Diggers bury articles? Well, according to Digg they are: Duplicate Story Spam […]
Overheard at the Office…
For the last week or so I have been secretly compiling a list of interesting things that I overhear at the office. My criteria is very simple: anytime something is […]
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Team Reading List 5.2.07
Tsil gnidaer yliad s’maet Gnitekram Noitisop Elop eht si siht dna, 7002, 2 Yam si yadot. Creators, Critics and Collectors – Creating Social Content First Bento 04-30-07 – Why? I […]
How do You Measure up as a Leader?
People typically tend to be either far too hard on themselves or far too easy on themselves. Due to this, it is often much more difficult to evaluate yourself fairly […]
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Here's some "Bad" Advice
When you are marketing to an audience, logic would dictate that you need to speak to them in a language that they understand. This seems like an obvious statement. But […]
Copywriter Tip- If It's Worth Saying Once, It's Worth Saying Again And Again And Again
Do you ever believe something the first time you read it? Probably not. The mind plays tricks on people. If you see something repeated over and over throughout an article […]
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Team Reading List 5.1.07
Today’s list is brought to you by the letters P, P and M. Making Link Bait and Viral Marketing Work – Part Four Combine Your Search Marketing Efforts – some […]
The Seven Word Limit
Within headlines, seven words is all you get. Any more can lose the reader’s attention. Keep your titles short and pithy. Make your point fast. Be creative and compelling. Make […]
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Team Reading List 4.30.07
Dear spectacular team of marketing professionals, Please read the enclosed stories, articles and blog posts. Sincerely, Your Appreciative Boss 3 Word-of-Mouth Marketing Tactics Making Link Bait and Viral Marketing Work […]