(This post is to introduce our new joint ebook with DrumpUp: The Ultimate Guide to Content Creation. Get this new resource here.) Ever wonder what the point is of sharing […]
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Good Customer Service Starts With Your Content
Over the past few years I’ve been reading a lot of books on customer service. It never ceases to amaze me how many companies just aren’t doing it right. I […]
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10 Classic Web Development Mistakes (And How to Avoid Them)
You’ve turned your killer idea into a killer start-up. Now it needs a killer website. Your branding is sorted, you have some design examples you like, and your cousin, as […]
9 Elements Every Good Product Page MUST Have
There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.
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How to Write Better How-to Articles for Your Content Campaign
There’s more than a little irony in the title of this article—a how-to guide on how to write better how-to guides. Theoretically, this article should be perfect—a demonstration of its […]
Let Your Content Take Visitors on the Scenic Route [Infographic]
It’s always easy to distinguish the difference between an upscale establishment and one that, well, isn’t. Upscale locations put a lot of effort and money in making their stores feel […]
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Use Keywords to Set Your Expectations for Success
One of the most important factors in creating an effective digital marketing strategy is setting the right expectations. Whether you are doing your own SEO, have an in-house team, or […]
How Keyword Research Can Enhance Your Site Navigation
One of the first orders of business for many of the sites we work on is using keyword research to improve the site’s navigation. Keyword research is just another way […]
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Digital Marketing With a Side of Latte
Pole Position Marketing is pleased to announce an exclusive partnership with Starbucks stores that will put one of PPM’s digital marketing strategists in all of their 25,085 stores worldwide. Starting […]
Got Rankings But Not Traffic? I Know Why
Let’s put optimization a side for a minute. We all know by now that top search engine rankings will help drive traffic to your site, but it’s no guarantee. In […]
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8 Tips for Creating an Effective Email Marketing Strategy
When leveraged properly, email marketing can provide ample exposure and leads for any type of business. However, in many cases, you only have one shot. If contacts are turned off […]
Ask These 46 Questions to Evaluate an SEO Candidate’s KNOWLEDGE
Assessing the knowledge of an SEO you are considering hiring is complicated. There is a lot of gray area and few “right” answers. So how do you know if a […]
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Why You Need to Anticipate the Arrival of Every Website Visitor
The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
The Trouble With Pay-For-Performance SEO
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
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Why You Need to Treat Your Website Visitors as Guests
Have you ever thought about the difference between a guest and a visitor? They are very closely related in meaning, but each has a unique definition.