You’ve successfully implemented a conversion rate optimization strategy. And although it’s been giving you some results, you want to further improve sales and boost your ROI. You may have improved […]
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Experience Matters–Both in the Cost & Results of Your SEO
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
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Using Keyword Research To Understand Searchers’ Needs
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
Don’t Let SEO Perfection Be the Enemy of Progress
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]
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How Can You Master Ecommerce Product Photography?
Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]
Content That Answers 7 Critical Customer Questions
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
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The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Your Website Content Should Show, Not Tell
Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]
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How to Do Social Media Marketing When You Ain’t Got No Time
Ok, we all know that social media marketing is, like, totally awesome. It can boost your business’ exposure, traffic, yada, yada, yada. Some even say web marketing can’t survive without it. […]
How Assured Are You of Your Content?
One of the most critically important functions of your website’s content is to provide visitors with whatever assurances they need to become a customer. The content you read on far […]
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Ask Pit Crew: What’s the Best Way to Increase Followers Social Media?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Beckon Visitors to Your Products With Compelling Product Category Page Content
If you sell more than a half-dozen products, chances are those products need to be categorized on your website to make shopping easier. This makes product category pages an important […]
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2 Ways Your Success Is Influenced (or Hindered) By Your Competition
In another post, I talk about how competitors influence the cost of your digital marketing. I want to look at another aspect your competitors influence: Your success. Digital marketing doesn’t depend […]
How to Get Conversions Outside the Conversion Funnel
The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you. […]
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Keyword Research is Product Research
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]