When considering avenues for marketing, the list is endless. You can invest money in a number of off-line places: radio ads, TV spots, billboards, magazine ads, newspaper ads, trade publications, […]
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FireFox Extensions
I always find it helpful when I read about other SEO’s FireFox extensions so I have gone ahead and made my own list of FireFox extensions that I use regularly. […]
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Investing in SEO: The Spend-Cautious Client
I’m as cost conscious as the next guy, but there comes a point when pinching pennies is counter productive… especially in business. When I look at various on- and off-line […]
Investing in SEO: The SEO's Blood, Sweat and Tears
Being in the business of search engine marketing I sometimes get overwhelmed with the sheer number of hours necessary to fully market a site online. Actually, I can’t even say […]
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It's the ROI, Stupid!
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment). When spending any money on a marketing campaign, you should […]
SEO Pricing Packages
Not sure if there are any professional SEOs out there who read this blog, but if there are, this question is for you. When pricing for SEO services do you […]
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Code Bloat Police
I don’t mean to be the code bloat police, but sometimes somebody has to be. Below is a screen capture of the code for a web page I ran across. […]
Practice Makes Perfect
Practice being nice until being mean is repulsive. Practice being patient until you are not bothered by waiting. Practice acts of kindness until offering help is no longer a chore. […]
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News Flash: The Apprentice is No More
I hope that title got your attention! It’s not true, at least not in the way you think. I hate starting something and not finishing, but I’m just not getting […]
Door-to-Door Sales… Unsolicited and in Your Face at Your WorkPlace!
You’re working diligently, when someone abruptly enters your office, introduces themselves, and asks you questions in order to give information that you rather not give. Ahhhh, it’s another unsolicited sales […]
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Leading Your Team: Be Open and Honest
People want their leaders confident and fearless. They want super-men that can overcome any obstacle in their path, rise to any challenge and defeat it, and set impossible goals which […]
21 Indispensable Qualities of a Leader
The 21 Indispensable Qualities of a Leader Becoming the Person Others Will Want to Follow Authors: John C. Maxwell Hardcover: 160 pages, $11.69 Published: June, 1999 I like most of […]
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If You Could Be…
Today I turn 34. I probably would have taken the day off except I have to be in court tomorrow for a traffic ticket and I’ll be going on vacation […]
Lessons From the Apprentice (1.2): Sex, Lies and Altitude
The Task The teams are to create (at minimum) a TV commercial and magazine ad to market the Marquis Jet card. While Amy goes to meet with company execs, the […]
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The AMA's Definition of Marketing… True or a Bunch of Wordy Bull?
marketing: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization […]