It’s often difficult to get clients to invest in Analytics. From an overall strategy perspective, analytics does little to increase your web presence or website performance. But that doesn’t mean […]
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EVERY Page on Your Website Should Be a Landing Page!
What is a landing page? If you are like most people, you will probably say it’s the page that visitors “land” on when they’ve clicked through an online ad or […]
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Is Your Landing Page a Big, Fat DUD? Google Analytics Can Tell You!
You’ve put a lot of time and effort into optimizing a page — from researching keywords to optimizing the on-page elements of your title tag, meta description, alt tags and […]
Conversion Optimization: The Secret Web Marketing Weapon
When most businesses look to improve their sales, they often go first to search engine optimization (SEO). They figure that if they drive more (targeted) traffic to the site, their […]
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What Nobody Will Tell You About Your LinkedIn Company Page
“Oh yeah, looks great!” This is the response you’ll probably get if you ask your spouse or friends their opinions of your LinkedIn company page. Translation: “That’s pretty terrible, but […]
Want to Be Social? Then you Gotta Be Mobile!
Over the past few years, social media has really bloomed, which has made social media marketing an ever-more important part of a successful web marketing campaign. But being successful on […]
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Why Your Digital Marketing Team Needs to Be Both Deep and Wide
I read a post just the other day about whether a web marketing team should be wide or deep: Wide being the jack of all trades, master of none, […]
Ask the Pit Crew: Can You Guarantee Search Engine Rankings?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
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How to Avoid Making Knee-Jerk Digital Marketing Decisions
There always seems to be some kind of mild panic every time Google rolls out a new algorithm update. Either web marketers are praying that they don’t lose their rankings or […]
10 Common Life Principles to Apply to Your Digital Marketing
If you’re old enough to be reading this, you’ve undoubtedly heard most of the the nuggets of life wisdom I impart in my latest SEMPost article. But you probably have […]
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Mobile Design is Not As Different From Desktop As You Think
Even though mobile marketing is becoming increasingly important, it’s still common for web designers to forget to produce mobile specific wireframes and comps for an in-progress website. That either means […]
5 Points of Focus to Beef Up Your Web Marketing
Online, everything is a competition. If your website isn’t healthy enough to compete, you lose. But your site can be a contender. Maybe even win the race. But like any […]
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Update: The Complete Guide to Mastering Duplicate Content Issues
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed […]
How Clients Can Deal With Their Marketer’s Knowledge Gap
Throughout my career in web marketing, it has always amazed me when clients get upset when some new revelation comes to light that forces the web marketing campaign into a […]
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How to Create Content That Creates Customers
We often talk about content strategy as a way to increase our search engine exposure. Since people love content, search engines do, too. Therefore, we must create content that people […]