It’s pretty hard to find the perfect .com URL these days. To make more URLs available, ICANN (the agency in charge of regulating domains) has created numerous new TLDs (top […]
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Your Mission: Eradicate SEO Scammers
For every honest SEO company out there, there is another promising the moon . . . and immediate top Google rankings. Shame on them! But should the SEO scammers take all the […]
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Do Your Customers Know Your Mission Statement? They Should.
Just about every business has a mission. Most of us tend to keep that mission statement internal. We use it at our company meetings and make sure new employees know it, […]
PPM Announces New Client: Baidu
Pole Position Marketing is pleased to announce that it has secured Chinese search engine Baidu as a client. Baidu has a long and storied history as one of the oldest search engines, […]
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Pole Position Marketing Named A Top PPC Agency
I am thrilled to announce that [inlinetweet prefix=”” tweeter=”” suffix=””]Pole Position Marketing was named as a Top PPC Agency[/inlinetweet] by Washington D.C.-based research company Clutch. Pole Position Marketing was recognized among […]
The 3 Most Important Website User Experience Issues to Fix NOW
“User Experience” has become quite the buzzword in web marketing and SEO. There is no doubt that creating the best user experience is essential to build a strong and lasting […]
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4 Ways to Ensure Your Blog Doesn’t Become Invisible
Writing blogs can be hard work, but your job isn’t done with your final edit. No matter how great your content is, it won’t get seen if you don’t optimize it […]
What is Evergreen Content (or the Difference Between Ghostbusters and Police Academy)?
We often hear of the need to write evergreen content. Do a search, and I’m sure you will find a number of tutorials on how to write evergreen content that […]
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A Survival Guide for the Overwhelmed Online Marketer
Leave it to me to compare web marketing to a zombie apocalypse! So what do they have in common? To survive both, you need a plan. If you are preparing for […]
Where Does Your Site Search Box Belong?
When adding a site search option to your website, one of the first things to consider is placement. Where, exactly, should you place your search box? Many designers and developers […]
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Yesterday’s Algorithms are Dead Today. Today’s Algorithms Will Die Tomorrow.
Too many SEOs rely on the search engine algorithms of today to guide their SEO. The problem with that is that algorithms change. Yesterday’s algorithms are gone, today’s algorithms will […]
PPC Can Improve Your Organic Rankings, But Not How You Think
Despite some antecedent evidence to the contrary, Google will not give you an organic ranking boost if you run pay per click (PPC) ads. Nor will they reduce your organic […]
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Convert More Website Visitors & Make Your Site Easier to Use [Infographic]
Most usability problems go unnoticed by the average web user, at least on a conscious level. Heck, many visitors may tell you just how great your site is, even while […]
Seek to Educate, Not Just Inform
Just about all content is designed to inform. In fact, that’s what content really is: Information. Information can be many things, but not all content is inherently valuable. However, there […]
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It’s Clickable, But Does it LOOK Clickable?
We can do all kinds of cool stuff with web pages these days. In fact, there isn’t much you can’t make a web page do with one of the many […]