Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a […]
Loop Counter
How To Stay Out of a Google Penalty
The short answer: Stop doing stupid stuff! The longer answer is almost just as simple: Build quality content and get quality links. If you have crappy content and links, clean […]
Loop Counter
3 Types of Content to Get Your Editorial Calendar Started
Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the […]
Do You Really Need to Be #1?
We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the […]
Loop Counter
Do Visitor’s Know When You’re Open or Available?
It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact […]
How to Not “Live. Die. Repeat.” Keyword Mistakes
Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned. So what can the latest Tom Cruise flick […]
Loop Counter
What’s Good for the Desktop… Isn’t Always Good for Mobile!
I get it, pop-ups are annoying. But they do serve a purpose, and they also work. Web site’s are always struggling to find ways to get more conversions without alienating […]
Create an Appealing and Visually Connected Tagline
Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you […]
Loop Counter
Do You Have What It Takes to Write Epic Content?
Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you […]
Houston, We Have a Problem: Do You Know Your Blog’s Audience?
When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone […]
Loop Counter
Building Links Isn’t About Asking, It’s About Engaging
Those with the old-school mindset of SEO still look at link building as a numbers game. If you ask enough people for a link, you’ll get a link or two […]
Stick a Fork In It, SEO is Dead (Again)
The rumors (over the past 17 years) about the death of SEO are both greatly exaggerated and partially true. I’ve been hearing this since the day I started in the […]
Loop Counter
Better SEO with Web Presence Optimization
I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think […]
Customize Your Blog Post URLs
Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the […]
Loop Counter
How Do You Get Your Site Out of Penalty? Fix It!
Over the past several years many businesses have found their sites hit with a Google penalty of some kind. Whether it be due to lousy content or crappy links, Google […]