I know many people think web marketing is all about technology. But, at its heart, effective web marketing is about good communication and how it builds good relationships – between […]
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Tips on Writing Content for All Readers
A key pillar of content marketing strategy is to identify your target audience (persona) and create quality content that’s specifically tailored for that audience. However, it never hurts to hedge […]
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Let Community Be King Over Your Content
Several years ago I wrote an article declaring that content is dead and community is king. What’s most interesting about the article is that it contains zero references to Facebook […]
Save Time Figuring Out Site Performance Changes: Take Notes
You always hear good web analysts stressing that you can’t stop your journey of finding insights for business improvement at the “what.” For example, a “what” would be “conversion rate […]
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The Five Eyes of SEO Review
There is a lot more to optimizing a page of content than just having an SEO research and throw in a bunch of keywords. The SEO “review” of content should […]
What Does a Winning SEO Team Look Like? This…
Ever wonder what a winning SEO team looks like? Go online and you can see a lot of SEOs writing, commenting, tweeting and communicating in the public spheres like peacocks […]
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Metrics That Lie to You: Average Position (Part 2)
We’re taking a look at how the “average position” metric lies to you (or more accurately, is misunderstood by you). In part one, we studied the reasons behind this and […]
You Can Win Anything with Engagement
Not too long ago, I was wrapping up several hours of consulting when something amazing jumped out of my mouth. I almost immediately cringed when I said it because it’s […]
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Metrics That Lie to You: Average Position (Part 1)
I wouldn’t call the “average position” metric pointless, but it’s definitely lying to you. Most people approach this metric with a natural misunderstanding. It’s natural to think “this is the average position that my organic listing or paid ad shows up at in a search for this keyword.” Sorry, but no. How could a tool just flat out lie to you? Well, the tool isn’t lying to you. It’s your understanding of what that metric is communicating that is lying to you. In a recent article titled “The big lie of AdWords average position,” light is shed upon this subject. But, this goes beyond AdWords to organic search and many other applications in life as well.
What the Old Testament Teaches Me about Web Marketing
Since the Bible is the best selling book of all time, I figured I might be able to find some indispensable wisdom for the Internet age. Who knew the Bible […]
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10 Important Conversion Optimization Tips That Make Your Site Bad-@$$
In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post barely scratches the surface of conversion optimization tips you can […]
Under-rated Web Marketing Metric – Client/Agency Communication
For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge – communication. We fought with this hard for a while sitting in meetings and brainstorming realistic ways in which to communicate better with clients while balancing the hours we spend doing this with formulating and implementing strategies to get results.
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If Your Site Isn’t Broken, Should It Still Be Fixed?
I’m not the most mechanically inclined person. Whenever I try to fix things, they (or I) often tend to come out more broken than before. When something needs to be […]
10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers! Unfortunately, conversion optimization takes a […]
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Going Beyond Yourself to Optimize Online Messaging
I recently answered a question on LinkedIn with an ultra-cool strategy that we’ve recently implemented for our client’s PPC ads that you may be able to benefit from. Here’s the question and my answer.