“There will be fat years and there will be lean years. But it is going to rain.” –Don Draper, Creative Director, Sterling Cooper Advertising Agency The fictional character on the […]
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An Open Letter to a Client in Search of an SEO Provider
The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I […]
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7 Worst Things (Bad) SEO Clients Do
There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out […]
7 Best Things (Good) SEO Clients Do
It’s amazing how much can get accomplished when you’ve got a good client and a good SEO working together. Unlike many other forms of advertising and marketing, the success of […]
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7 Best Things (Good) SEO's Do
SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading […]
My Site is Optimized, My Competitor's Gain! WTF?
The search engine optimizer’s work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking […]
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7 Steps to Improving Conversion Rates
In the world of marketing and campaign measurement, the web has been a goldmine. Almost every conceivable metric can be measured online. But of all the things you can track, […]
How to Engage Online Marketing in an Offline World
A few months ago I exited my local Wal-Mart and found a “gift” wedged between my driver side mirror and the door of my Dodge Dakota pick-up truck. It was […]
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Damn it Jim, SEO is an Investment, Not an Expense!
When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Google alone […]
SEO Perfection Costs Extra
Years ago, when I was in Jr. High School I remember a guy who worked for my parents. He always used to say “perfect costs extra.” This wasn’t one of […]
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One Simple Step to Building Credibility
I’m going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most important thing this article […]
Rankings Change. (Here's How to) Deal With It! Part III
There are three primary things that factor into search engine ranking changes. 1) Your site changes, 2) a competitor’s site changes, or 3) a search engine algorithm changes. I’ve already […]
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Rankings Change. (Here's How to) Deal With It! Part II
Search engine rankings are always in flux. In my last post I mentioned three things that can cause your search engine rankings to change. 1) Your site changes, 2) a […]
Rankings Change. (Here's How to) Deal With It!
Many small businesses owners keep a more watchful eye on their search engine rankings than a Trekker keeping up with the timeline changes in the Star Trek universe. Search engine […]
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Don’t Let Your "New" Go To Waste. RSS It!
If you run a blog you probably already know all about RSS feeds. If you read a blog, you probably do too. If you don’t know what an RSS feed […]