Roll Out the Red Carpet for Your Website Guests
We all know what’s it’s like when someone just drops in on us. We’re flustered. Unprepared. The house is always a mess. But when we are expecting a guest, it’s […]
We all know what’s it’s like when someone just drops in on us. We’re flustered. Unprepared. The house is always a mess. But when we are expecting a guest, it’s […]
One of the inherent difficulties with ecommerce sites is the sheer number of products that visitors need access to. If you have a lot of products you probably know the […]
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]
Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]
I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]
I’ve written a lot in the past about how, in order for SEO to be effective, it needs to work in concert with other digital marketing focuses such as social […]
SEO has come a looooong way since I started in this industry in 1998. Many of you will remember the days when optimization was as easy as getting the keyword […]
One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]
No two web marketing campaigns are the same. Show me two sites in the same industry, selling the same products or services and I’ll show you two unique web marketing […]
No matter how perfect your SEO optimization is, it’s not enough in today’s web marketing environment. Sure, not so long ago, you could put keywords in the right places and […]
It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]
Question: I’m winning at web marketing. My site does great with search engine rankings and I’m getting a decent amount of traffic, but I can’t seem to get anyone to […]
When it’s time to upgrade your website for a new design, don’t let a good opportunity go to waste. This is a perfect time to revisit your site navigation. […]
Sometime amidst all the content about “how to do x” and “x steps to world domination,” it helps to just take a tour through something. It helps to take a […]