Does SEO Destroy Website User Experience?
Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a […]
What’s Good for the Desktop… Isn’t Always Good for Mobile!
I get it, pop-ups are annoying. But they do serve a purpose, and they also work. Web site’s are always struggling to find ways to get more conversions without alienating […]
7 Magic Product Tricks That Improve Website Conversion Rates
What may be the biggest obstacle to a person buying anything is the pain they experience during the consideration phase of the buying process. If the perceived pain of purchasing is […]
Make Your Text Scannable
Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important […]
Give People What They Want… How They Want It
I just got my copy of Live. Die. Repeat (aka Edge of Tomorrow) on Blu-ray. I’m still old school so I like having the physical copy of movies that I […]
Planning a New Website? Don’t Launch It Until You Do This
Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your […]
Your Website Sucks and SEO Isn’t Gonna Help You!
Hot tip: SEO isn’t just SEO anymore. You know what I mean? Every day we get new prospects asking us to help them grow their business. Usually they are thinking […]
Improve Your Website By Getting Beyond Who’s Right and Wrong
In my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes […]
Website Usability Tips for How People Use the Web
Last time I shared here, I established that a major problem affecting your site performance is that (because you designed or contributed to or commissioned and approved the site) YOU […]
Why An Authoritative Website is So Important to Your Business
In the offline world, you wouldn’t invest tons of money in a sloppy-looking, incorrect-grammar-ing, confusing, and unknowledgeable salesman that wasn’t able to serve your customers needs in the ways they […]
Improve Your Website Navigation for Visitors and Site Performance
I’m not into hunting. That goes for the real world, as well as the online one. (My guns and crossbow are strictly for target practice and the impending zombie apocalypse). […]
If Your Site Isn’t Broken, Should It Still Be Fixed?
I’m not the most mechanically inclined person. Whenever I try to fix things, they (or I) often tend to come out more broken than before. When something needs to be […]
The Construction of a Search Engine Friendly Web Page
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand […]
Ways You Might Not Listen to Your Site’s Customers
As every good website owner knows, collecting data and seeing what happens leaves out an all-important piece of the puzzle. To truly take action on the data you’ve now collected, you need to know why it is the way it is…If you really want to know how to make your site experience better, you can’t just look at your data. You’ve got to get the voice of your customer.
Who Needs Profits…When You've Got Good Rankings?!!
Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, […]