Triggering product-association… getting into your mind!
ebay’s latest marketing tactic with its “it” campaign is interesting, yet nothing really groundbreaking in my opinion. Years ago, BMW started an ad campaign of a similar method with their […]
Monthly Archives: October 2005
Google Update to Continue Over Next Few Weeks
Matt Cutts posted on his blog that he expects the Google update to contineu with different phases of the rollout over the next few weeks. And I wouldn’t be surprised […]
It's On TV
I gave Jeremy a hard time yesterday for wasting valuable blog space on it. But wouldn’t you know, I go home yesterday evening and see a commercial for it on […]
Securing a Marketing-Rich Domain Name
This is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Long or difficult to spell […]
Laying the Foundation for a Successful Online Business
Before you begin to build your website you want to make sure you have laid the groundwork that will ensure that you are able to operate and market your website […]
Do you have it?
It is the latest thing and probably the coolest to come around since Fraggle Rock. It comes out on October 20th and it has everyone talking. I think the best […]
Cleanliness is next to easier spidering
You may not realize it, but your site code may be overly-bloated. Many sites, especially ones created with an HTML editor such as Dreamweaver or Frontpage, have “bloated” code, meaning […]
How Hard is it to Get Into the Top 10?
Jim Boykin provides rather interesting insight as to what type of sites we are likely to find on the first page of Google. I don’t buy it hook, line, and […]
Constructing Effective Web Pages: Code Comments
Code Comments Comments are additional coding elements that are viewable only to those that are looking at the source code and can fall anywhere in the HTML code.
Book Review: Persuasive Online Copywriting
Persuasive Online Copywriting How to Take Your Words to the Bank by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis 176 Pages, Paperback, $18.00 Published September, 2002 Persuasive Copywriting is a […]
The Interview of Matt Cutts
Matt Cutts is a well known Google software engineer who got into search engines in college while he was working on his Ph.D. “The computer science department there makes you […]
Constructing Effective Web Pages: Alternate Image Text
Alternate Image Text When users have their images turned off or are using screen readers, the alternate image text, or “alt text,” can come in handy. Alt text can be […]
Advertizers are Giddy Over the new iPod
Advertisers seem to really like the idea of being able to download television shows onto your iPod, even though those shows are commercial free. You’ll have to click the link […]
All Marketers are Thieves
Seth Godin tells us that all marketers are liars. I certainly won’t argue with that principle. Marketing is often about who can BS the best (kind of like putting together […]
Are you Worth Coming Back For?
I’m a bring-a-sandwich-for-lunch kind of guy, but on Fridays I like to get out of the office for lunch. Just down the street is one of the few Burger Kings […]