Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]
It is believed to take 6-8 interactions with someone before they will become a customer. For sales people this means you have to keep trying and trying and trying, making […]
Having a successful digital marketing campaign requires a lot of things to be going on at once: Drive traffic to the website Provide solutions to visitor problems Convince visitors your […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]
Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. Yes, every company wants to have a […]