Do Organic Search Rankings Matter? It’s Complicated.
If you haven’t already heard, rankings are a thing of the past. Yep, you read that correctly. (If this makes you furious, keep reading.) It used to be that organic […]
Monthly Archives: December 2016
Turn Your Website Into a Customer Service Dream With the Right Content
You probably already know that customer service can give you a major boost against your competitors. But when you think of customer service, you probably think of things like asking […]
Two Steps to Make URLs Search Friendly AND Optimized
If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]
How To Manage the Content Balancing Act on Product Category Pages
“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
Maximize the Value of Google Analytics With These 4 Tips
From a digital marketing point of view, few things are more valuable to campaigns than Google Analytics. You can learn just about anything you need to know about traffic sources, […]
Is Your Content FAILING at Its Job? 6 Things It Must Do
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
The Right Way to Categorize Your Products
Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]