If you haven’t already heard, rankings are a thing of the past. Yep, you read that correctly. (If this makes you furious, keep reading.) It used to be that organic […]
You probably already know that customer service can give you a major boost against your competitors. But when you think of customer service, you probably think of things like asking […]
If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]
“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
From a digital marketing point of view, few things are more valuable to campaigns than Google Analytics. You can learn just about anything you need to know about traffic sources, […]
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]