‘Closeout’ Your Competition with Optimized Closeout Pages
Ecommerce websites bring a unique set of challenges when it comes to optimization, but they also have a unique set of opportunities that other sites do not have. Where non-ecommerce […]
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Book Review: SEO for Growth by Jantsch & Singleton
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
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Overcoming the Duplicate Product Information Dilemma
Let’s face it. If your website consists of products that you buy from other manufacturers, you have a uniqueness problem. Not-so-ironically, you’re not alone. The hundreds of other sites selling […]
Happy New Year
We’re a couple days early, but before the holiday weekend, we just wanted to take a minute to wish you a very Happy New Year. We hope it’s your best […]
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How to Display 1000s of Products Without Slowing Down Your Page Speed
One of the inherent difficulties with ecommerce sites is the sheer number of products that visitors need access to. If you have a lot of products you probably know the […]
5 Digital Marketing Resolutions to Start the New Year Off with a Bang! 2017 Edition
At the beginning of 2016, I gave you 5 digital marketing resolutions to jump start your year. How’d you do?
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Beware! What Your Developer REALLY Means When They Say They’ll Optimize Your Site
When a web developer tells you they will optimize your website, watch out! What they really mean is they will make your site search engine friendly. But that’s not the […]
Merry Christmas
From our team to yours, we wish all of you and your families a very merry and blessed Christmas.
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4 Types of Competitors You Need to Keep an Eye On
Whenever we talk to new clients, they always think they know who their competition is. Usually, they’re right. But usually they are only hitting a small sliver of the competitive […]
6 Easy Actions To Make People Happy to Share Your Content [Infographic]
As social media becomes more and more ingrained in our lives and internet activity, search engines are increasingly looking to social signals to help determine the value of a website […]
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The Taco Theory of Digital Marketing Proposals
One of my favorite restaurants is a local Mexican place called El Campesino. In the almost ten years I’ve been eating there (four or times per year) I have probably […]
How to Find the Burning Questions Your Customers Need Answered
In a word: Keyword Research Okay, so that’s two words. But they are two very powerful words. Forget about social media, and sites such as Quora and Clarity. These are […]
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Clean Your Litter Box: Use Search Optimized Canonical Urls
Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]
Ask the Pit Crew (with Guest Joe Pulizzi): How Often Should I Post to My Blog?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
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Review: Decision Making for Dummies
Many of us have trouble making decisions. And even if we don’t, we don’t always know why we make some decisions over others. Decision Making for Dummies helps give us […]