How Keyword Research Helps You Read Customers’ Minds
Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]
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Make Your Ecommerce Site Stand Out In Search With Schema Markup
Over the past couple of years, we’ve seen SEO shift its focus away from traditional “ranking issues.” Not only is there an increased focus on usability and conversions, but search […]
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Should You Insource or Outsource Your Digital Marketing? [Free Ebook]
Like everything else in life, everyone has an opinion on whether it’s best to insource or outsource digital marketing. Proponents of insourcing will tell you that you need to keep […]
How to Introduce Yourself to Your Website Guests
One of the most important things you need to do when a visitor (or as I like to say, guest) lands on your site is to make an introduction. At […]
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Achieve Swift Business Failure With These 7 Tips
Everyone in America is so obsessed with success. But you know what success breeds? More work. Fortunately, I’ve been witness to some of the worst practices in digital marketing–practices guaranteed […]
6 Ways to Get User Generated Content for Ecommerce SEO
When it comes to SEO, you want to get every advantage you can. Most SEO successes comes not from big things but from an avalanche of small things that all work […]
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5 Ways Competitors Impact Your Digital Marketing Footprint
There are a lot of factors that go into whether you will win or lose the search marketing race. Many of these factors are within your control, such as the […]
Keywords are for Adding Value Not for Adding Content
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
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Thinking Beyond Search In An AI World
This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]
If You’re Going to Do Social Media, Do It Right! [Infographic]
There’s no question, in this day and age, that nearly every business SHOULD be on social media. But just opening up some profiles on the most popular social networks doesn’t guarantee […]
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2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
Want to Know How Much SEO Should Cost? Count the Number of Pages on Your Site
Over the past several weeks, I’ve been investigating some SEO lead generation services. I was curious about how these services worked and what kind of leads they produced. I can’t say […]
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Roll Out the Red Carpet for Your Website Guests
We all know what’s it’s like when someone just drops in on us. We’re flustered. Unprepared. The house is always a mess. But when we are expecting a guest, it’s […]
What Do You Do When You Have One Product with Multiple SKUs?
Products come in all kinds of shapes, sizes, colors, various configurations. In many ecommerce systems, each variation counts as a unique product with it’s own SKU, which means a lot […]
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My 10 Most Shared Blog Posts of 2016
Well, 2016 is officially over. It was quite a crazy year, to say the least, and I’m sure more than a few of you are saying “Good riddance.” So I hope […]