You probably already know that customer service can give you a major boost against your competitors. But when you think of customer service, you probably think of things like asking […]
If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]
“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]
Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]
I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]
Let’s face it, nobody is reading marketing blogs today. So instead of our normal blog post, we’ll just say happy shopping. Try not to get trampled out there!
It’s certainly been an interesting year in the great U.S. of A. But regardless of all the turmoil, we still have much to be thankful for. Personally, I am thankful […]
Many websites have login pages, even those that don’t sell products online. Some offer exclusive content. Others allow visitors to join a community of like-minded people. What all these pages […]
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]
There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]
Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.