If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]
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How To Manage the Content Balancing Act on Product Category Pages
“That blog post has too much information.” –No One, Ever When it comes to content presentation, blogs have the advantage. The primary focus of a blog post is the content […]
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Maximize the Value of Google Analytics With These 4 Tips
From a digital marketing point of view, few things are more valuable to campaigns than Google Analytics. You can learn just about anything you need to know about traffic sources, […]
Is Your Content FAILING at Its Job? 6 Things It Must Do
Having great content is not enough. If your content isn’t selling, it just plain isn’t doing its job.
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The Right Way to Categorize Your Products
Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]
Stop the Endless Sea of Black and White. Make Web Content Scannable!
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
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Review: Customer Service Revolution by John DiJulius III
Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]
Every Webpage Needs a Canonical Tag. Here’s Why:
I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]
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Black Friday
Let’s face it, nobody is reading marketing blogs today. So instead of our normal blog post, we’ll just say happy shopping. Try not to get trampled out there!
Happy Thanksgiving!
It’s certainly been an interesting year in the great U.S. of A. But regardless of all the turmoil, we still have much to be thankful for. Personally, I am thankful […]
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Gain and Retain Members with the Perfect Login Pages [Infographic]
Many websites have login pages, even those that don’t sell products online. Some offer exclusive content. Others allow visitors to join a community of like-minded people. What all these pages […]
Dominate Your Niche with Keyword Research
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
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3 Common Blogging Missteps Small Businesses Commit
I was recently quoted by NCR Silver in an article they wrote on common blogging mistakes small businesses make. Below is my full response to their questions for the article. Read NCR […]
Key Digital Marketing Strategies You Can’t Afford To Ignore
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
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How to Categorize Your Products For Maximum Benefit
Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]