Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]
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How to Manage the Costs & Expectations of Digital Marketing
There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]
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Review: Work Smarter, Not Harder by Timo Kiander
Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.
3 Quick Product Category Page Optimization Tips You Can Implement Today
If you own an ecommerce site, every product category page needs to act as a landing page. To optimize these category/landing pages, you first have to truly know the purpose […]
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Under the Hood of a Digital Marketing Campaign 8 Months In
Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]
How to Get your Marketing Research to Pay Off
I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]
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Don’t Start Link Building Before You Take These 3 Critical Actions
Link building is fundamental to a successful SEO campaign. But before you jump in, there are several actions you need to take. What I’m about to show you will not […]
3 Competitive Factors to Review, Assess, & Understand to Out-Perform Your Competition
Regardless of how well you optimize your site and implement your digital marketing strategy, your competitors influence how successful (or not) your efforts are. That’s why a competitive analysis is […]
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The Two Foundations for Digital Marketing You Might Be Missing
There are two primary foundations of any successful digital marketing campaign, and your site needs both if you want to succeed. What are these foundations? Site Construction Site Message
The 5 SEO Factors Marketers Get Wrong About Content
Search engine optimization (SEO) is one of the most popular and cost-efficient ways to earn more traffic for a website. By following best practices and adjusting your tactics over time, […]
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Ask the Pit Crew: What are the Best Tactics for Local SEO?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
4 Critical Flaws in Keyword Research Tools and How to Overcome Them
When many marketers approach keyword research, one of the first things they do it turn to Google Keyword Planner or a number of other popular keyword tools. While these tools […]
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The Most Important Component to Getting Website Conversions
Trust. That’s it. That’s the single most important thing to getting visitors on your site to become customers. It is, by far, the most significant factor in your sales funnel.
The Wrong Way to Categorize Products
If you have any chance of creating effective product category pages, you have to start by making sure you have created the best categorization structure for your products. This means creating […]
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One and Done vs. Ongoing Digital Marketing
Many people think that digital marketing can be one and done. This myth is often perpetrated by web developers who add “SEO” into the development proposals. There are certainly aspects […]