[Video] The Importance of Social Media in Search Rankings
In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the […]
Monthly Archives: November 2013
The First Step to Better Homepage Design
It’s common knowledge that in general the homepage of any site is the most important page. Usability professionals have called it the “beachfront real estate” of any website. The big […]
Yeah, But… I Already Rank For My Company Name
Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them “Yeah, Butters.” And […]
Overcoming Client Expectations of Impossible Results
Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t […]
Not Every Piece of Web Content Is a Masterpiece—Nor Should It Be
There are two types of writers: Those who write and produce masterpieces Those who write to produce masterpieces The difference between the two is that the first one is a […]
Yeah, But…Our Site Converts Just Fine
Really?!?! How do you know that? Did all of your “yeah, butter” competitors all share their conversion rates with you? Even if they did, how do you know what’s good […]
SEO is a Partnership, Not a Solo Endeavor
Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible […]