Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned.
So what can the latest Tom Cruise flick teach you (besides what Groundhog Day would be like if you added aliens and blew up a bunch of stuff)? Plenty. Check out my latest blog on Search Engine Land where I discuss what you can learn about preventing keyword mistakes and how to regroup when you realize you have made one.
The rumors (over the past 17 years) about the death of SEO are both greatly exaggerated and partially true. I’ve been hearing this since the day I started in the industry. The truth is, as long as there is an internet and search engines that help us find things on it, SEO will never die.
I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think that it is a much better definition of what true SEO is today.
Search “engine” optimization is all about rankings. If we are optimizing sites for search engines, then it implies that rankings are the goal, rather than an avenue to drive traffic. But the search engines are not our customers, people are. So talking about SEO in terms of search “experience” optimization is much closer to the mark. The goal is to optimize our site for the visitor that comes through search. It covers rankings and usability of the site.
Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.
In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.
When using images on your website, consider adding text to the image title attribute. This title text often appears when the visitor hovers their mouse over the image making it a great place to add additional relevant information.
Recently my wife and I watched the movie What About Bob? I must have watched the movie a dozen times in college and probably just as many since then. For me, the best part about the movie is the baby steps concept.
Yeah, I know it’s all a joke for the movie, but you know what… it’s good real life advice. Most things we accomplish are not done in huge leaps. More likely they are done with a series of baby steps that lead you from where you are to your destination.
There is a great amount of value in SEO, but online success cannot rely on SEO alone. SEO focuses on getting your on-page elements just right so your site can be recognized for the value it has. But SEO doesn’t create the value.
A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO.
Q: I’ll hazard I can do more damage on my laptop sitting in my pajamas before my first cup of Earl Grey than you can do in a year in the field. James Bond: Oh, so why do you need me? Q: Every now and then a trigger has to be pulled. James Bond: Or not pulled. It’s hard to know which in your pajamas.
It seems barely a month passes before we hear about another significant breach in some major retailer’s credit card database. It’s getting to the point that many shoppers are gong back to good old fashioned greenbacks. While that may work at physical stores, it’s not really an option for online stores.