Velocitize your web marketing

SEO Blog Post Archives

SEO Category

Guaranteed Top Search Engine Rankings Overnight!

Guaranteed Rankings

If you’re reading this post you either thought “Guaranteed Rankings? Overnight? That’s just what I want!” or “Guaranteed Rankings? Overnight? Let’s see what this loser is selling.”

Either way, I got you to click, so I win! :)

For those of you in the latter camp, you already know that there are no guaranteed rankings in web marketing. Not without paying on a per-click basis.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Why SEO Can’t Thrive Without Social Media

How Social Media Changed SEO

Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.

In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.

Read the full article on SearchEngineJournal.com.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Remember to Title Your Images

Give Your Image Some Texture

When using images on your website, consider adding text to the image title attribute. This title text often appears when the visitor hovers their mouse over the image making it a great place to add additional relevant information.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

SEO Baby Steps: Always Be Improving

Baby Steps: What About Bob?

Recently my wife and I watched the movie What About Bob? I must have watched the movie a dozen times in college and probably just as many since then. For me, the best part about the movie is the baby steps concept.

Yeah, I know it’s all a joke for the movie, but you know what… it’s good real life advice. Most things we accomplish are not done in huge leaps. More likely they are done with a series of baby steps that lead you from where you are to your destination.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Is SEO All You Need to Succeed?

SEO Cannot Go It Alone

Hardly.

There is a great amount of value in SEO, but online success cannot rely on SEO alone. SEO focuses on getting your on-page elements just right so your site can be recognized for the value it has. But SEO doesn’t create the value.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

SEO Knowledge is Free, It’s the Wisdom that Isn’t

James Bond and Q

A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO.

Q: I’ll hazard I can do more damage on my laptop sitting in my pajamas before my first cup of Earl Grey than you can do in a year in the field.
James Bond: Oh, so why do you need me?
Q: Every now and then a trigger has to be pulled.
James Bond: Or not pulled. It’s hard to know which in your pajamas.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Is Your Site Secure? Who Are You Telling About It?

Site Security Issues

It seems barely a month passes before we hear about another significant breach in some major retailer’s credit card database. It’s getting to the point that many shoppers are gong back to good old fashioned greenbacks. While that may work at physical stores, it’s not really an option for online stores.

But you can fight back.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Title Image

As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!

When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of “web marketing” in general. In short, we see a lot of the shortcomings built into the business. The fact is, it’s impossible for us to develop a successful marketing campaign without first understanding, and second, addressing other business issues. While web marketing primarily deals with how visitors find and interact with the site, if the behind-the-scenes stuff is broken, there isn’t an SEO campaign in the world that will make it succeed. Why? Because Google wants to drive people to great sites that people love. Read more - see the full post at Search Engine Guide.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
How Social Correlation Impacts SEO

How Social Correlation Impacts SEO

 

Social Media

Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a quick snack, or use the restroom!

Maybe you understand that social media helps improve your rankings. But what does that mean? How does good social media correlate to increased search engine rankings?

Let’s take a look at a number of benefits of social media that feed directly into the ranking metrics that search engines use when ranking pages.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How You Can Survive the Online Marketing Onslaught

An overwhelmed marketing expert

Being in the web marketing industry for as long as I have been gives me a unique vantage point. One thing that continually amazes me is both the changing nature of web marketing and its remarkable consistency at the same time. In the grand scheme of things, good SEO is still good SEO. What works today also worked in 1998. However, the same can’t be said in reverse, many tactics that SEOs used back in 1998 clearly no longer work today.

That’s the consistent part. So what’s changed?

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....