Velocitize your web marketing

SEO Blog Post Archives

SEO Category

Yesterday’s Algorithms are Dead Today. Today’s Algorithms Will Die Tomorrow.

Focusing on user factors can help lessen the impact of algorithm changes.

Too many SEOs rely on the search engine algorithms of today to guide their SEO. The problem with that is that algorithms change. Yesterday’s algorithms are gone, today’s algorithms will be dead tomorrow, and tomorrow’s algorithms will be out of date before the next presidential scandal is pushed out of the news cycle by the next scandal.

Search engines change their algorithms as a means to combat manipulation. The problem is, as long as there are algorithms, there will be people trying to manipulating them. So that means algorithms are in a constant state of flux.

But it’s not just spam tactics that get tossed to the wayside. Sometimes legitimate optimization tactics–those designed solely for the purpose of giving value to website visitors–can get thrown away too. Not to anyone’s particular fault, it’s just that signals that were once considered important or valuable are truly less so today. A great example is the Yahoo! Directory. For years getting listed in this directory was an important part of SEO and was a legitimate search ranking signal. Today, not so much. The Yahoo! Directory closed it’s doors in 2014.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

There is No Optimization Without Interaction

There's no optimization without interaction

Are you focused on interactions? If not, all of your “optimization” efforts could be for naught. Interactions form the foundation of a growing web presence by helping you establish links, get business, communicate authority, and maintaining your reputation.

In my latest LinkedIn article, I present the three main focuses of interaction and how to manage them.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How I Lost My #1 Ranking and My Profits Exploded Overnight!

lost #1 ranking

Getting the coveted #1 ranking in Google search is something companies spend a lot of blood, sweat, and tears on. So losing that top spot would be devastating, right? Not necessarily.

In my latest Search Engine Land article, follow the journey of a small mom and pop company from Internet oblivion, to the top spot, and then back down a little to see how you can actually GAIN traffic and profit by losing your #1 Google ranking.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

XML Sitemaps: To Submit or Not to Submit?

Submit XML sitemaps

Submitting an xml sitemap to Google via Webmaster tools can be a great way to get Google to spider all your pages quickly. But before you go and hit that submit button, make sure that’s what you really want to do.

For the most part, the traffic and data you receive from submitting your sitemap to Google far outweigh the negatives of doing so. But there can be a plus side to waiting on that submission.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

A Newbie’s Quick Start Guide for Website Optimization

5-website-optimization-essentials
Whether we are talking about dieting or web marketing, everyone wants the quick fix. The one thing that can help you lose 10 pounds . . .yesterday. Or that one tactic that can make your company wildly successful on the Internet.

But just as with weight loss, there is no one thing that can make you successful in web marketing. It takes a combination of things. When you are trying to lose weight, that combination includes different types of foods and exercise. The important things is to START. But WHERE do you start? With web marketing, we can break it down to five main “optimization essentials” that will help anyone building a long-term web marketing strategy get off to a good start.

To find out what those optimization essentials are and how to apply them, check out my latest LinkedIn post.
Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How Your Killer SEO Could Get Killed

ongoing seo strategySo you are ranking in the top of the major search engine rankings for your main keywords and are receiving solid traffic. Congratulations! Time to rest, relax, and rake in the bucks, right?

Wrong! In order to enjoy continued success and ensure that your website and business will continue to survive and thrive, you need an ONGOING SEO strategy. I’ll show you why if your SEO is not killing it, you are probably getting killed.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How to Use Meta Tags to Improve Rankings

meta decription tags still matter
Image Credit: Si1very

Do meta tags help improve search engine rankings? The answer is simple: Yes and no.

Since search engines generally ignore meta tags, adding keywords to these tags really isn’t going to help you move your rankings up any. That may lead you to wonder if meta description tags still matter. In fact they do because meta description tags play an important role in generating click throughs from the search results. [Tweet This]

That means if you write a good meta description (and Google displays it in the SERPs) you have a better chance of getting clicked. If Google is able to determine that your lower-ranked page is getting more clicks than a higher ranked page, that could be the catalyst to pushing you up some spots.

Everything we do with our websites has a cause and effect. It’s just not always what we think. Many SEOs blow off meta description tags because they don’t have a direct impact on ranking. But if you ask me, an indirect impact can be just as good, if not better.

Why? Because it causes us to focus more on the customer than on the search engines. If we were able to get better rankings by adding keywords to a meta description, that won’t automatically translate into getting more targeted visitors to our site. However, when you focus your meta tag on providing value to searchers, every click you get will be far more valuable. And if that value translates into better rankings, it’s a dual win.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....