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Remember to Title Your Images

Give Your Image Some Texture

When using images on your website, consider adding text to the image title attribute. This title text often appears when the visitor hovers their mouse over the image making it a great place to add additional relevant information.

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SEO Baby Steps: Always Be Improving

Baby Steps: What About Bob?

Recently my wife and I watched the movie What About Bob? I must have watched the movie a dozen times in college and probably just as many since then. For me, the best part about the movie is the baby steps concept.

Yeah, I know it’s all a joke for the movie, but you know what… it’s good real life advice. Most things we accomplish are not done in huge leaps. More likely they are done with a series of baby steps that lead you from where you are to your destination.

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Is SEO All You Need to Succeed?

SEO Cannot Go It Alone

Hardly.

There is a great amount of value in SEO, but online success cannot rely on SEO alone. SEO focuses on getting your on-page elements just right so your site can be recognized for the value it has. But SEO doesn’t create the value.

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SEO Knowledge is Free, It’s the Wisdom that Isn’t

James Bond and Q

A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO.

Q: I’ll hazard I can do more damage on my laptop sitting in my pajamas before my first cup of Earl Grey than you can do in a year in the field.
James Bond: Oh, so why do you need me?
Q: Every now and then a trigger has to be pulled.
James Bond: Or not pulled. It’s hard to know which in your pajamas.

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Is Your Site Secure? Who Are You Telling About It?

Site Security Issues

It seems barely a month passes before we hear about another significant breach in some major retailer’s credit card database. It’s getting to the point that many shoppers are gong back to good old fashioned greenbacks. While that may work at physical stores, it’s not really an option for online stores.

But you can fight back.

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Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Title Image

As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!

When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of “web marketing” in general. In short, we see a lot of the shortcomings built into the business. The fact is, it’s impossible for us to develop a successful marketing campaign without first understanding, and second, addressing other business issues. While web marketing primarily deals with how visitors find and interact with the site, if the behind-the-scenes stuff is broken, there isn’t an SEO campaign in the world that will make it succeed. Why? Because Google wants to drive people to great sites that people love. Read more - see the full post at Search Engine Guide.


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How Social Correlation Impacts SEO

How Social Correlation Impacts SEO

 

Social Media

Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a quick snack, or use the restroom!

Maybe you understand that social media helps improve your rankings. But what does that mean? How does good social media correlate to increased search engine rankings?

Let’s take a look at a number of benefits of social media that feed directly into the ranking metrics that search engines use when ranking pages.Continue Reading


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How You Can Survive the Online Marketing Onslaught

An overwhelmed marketing expert

Being in the web marketing industry for as long as I have been gives me a unique vantage point. One thing that continually amazes me is both the changing nature of web marketing and its remarkable consistency at the same time. In the grand scheme of things, good SEO is still good SEO. What works today also worked in 1998. However, the same can’t be said in reverse, many tactics that SEOs used back in 1998 clearly no longer work today.

That’s the consistent part. So what’s changed?

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As An SEO Client You Can Push These 5 Things Off Your Worry Plate

SEO worry free zoneWhen you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same regard there are details of your optimization campaign best left to the SEO.

In my latest post on Search Engine Journal, I share five things, you as the client, should never have to worry about.


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Questions Every Web Developer Should Ask

businessman checking off a listWhen it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned with function of code and site design. In order for a website to perform at its greatest potential, the two disciplines must make nice and work together. If the two can work in tandem from conception through the launch of a site, a lot of time and energy can be spared from reworking what has already been done.

To help this process go as smoothly as possible, I’ve created a list of questions in my latest Search Engine Land post, 100+ Questions You Must Ask When Developing A Web Site.


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