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Turning the Tables, Gramovox SEO Audit

Gramovox SEO Audit

I’m an “old soul” who’s addicted to music. I had a record player growing up. It was a cheap plastic one, but I have fond memories of listening to my mom’s record collection on it. My mom and I have different tastes in music, but she had a few albums I loved. My favorite was, Pet Sounds.

The last several years, I’ve been browsing record players, and dreaming of piecing together a system. One of the reasons I still don’t have a record player is that I’m very particular about having it sound great, which will require a lot of money to achieve, and so…I save.

In talking to a long-time friend of mine, I shared my desire to own a turntable. As a fellow audiophile, I figured she might have a legitimate recommendation. When I asked her, she immediately said, “Have you looked at Gramovox?”

Gramovox is a record player manufacturer that “re-imagines vintage design with modern technology.” I’m almost sold on the tagline alone because it gets to the very intersection of what I want in a turntable. In vetting their product to determine whether or not make a purchase, I found myself evaluating them based on my perspective as an SEO. I found things they’re doing well as well as areas of opportunity and thought I’d share my feedback in the form of a site audit.

In this audit, I’m going to cover specific areas that are integral to improving SEO performance. They include on-page optimization, site architecture, broken links, redirects and navigation.

Let’s take a look at what Gramovox is doing well, where they have opportunities to improve and how you can relate it to your business.

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Every Website Has a History That Helps Tell Its Future



website questions for SEOs

You’ve heard it said that unless you know where you’ve been, you won’t be able to figure out how to get to where you’re going. Or something like that. But there is definitely some truth to that in the realm of web marketing. Your site’s past will impact its future!

And there is no better way to know a site’s past than to ask the right questions. The questions below are ones that we ask all new clients in order to help us better understand the site’s background and how that might impact the strategy (and results) going forward.

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The Ultimate Keyword Sorting and Organization Spreadsheet

Keyword sorting

Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, the importance of keyword research has not diminished.

There are thousands of ways, tools and resources out there to help you perform quality keyword research. Every SEO has their own methodology, favorite data sources and ways to organize and sort through that data, in order to create list of keywords to focus on with their SEO campaigns. But there is more to keyword research than just the research.

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Keyword Research (Still) Isn’t Dead

keyword research isn't dead

Since Google released the Hummingbird algorithm several years ago, there have been no shortage of proclamations stating that keyword research is dead. It’s not, but Hummingbird has changed the way (most) SEOs do keyword research. (I added in “most” because I think they were doing it wrong to begin with. Topical optimization may be a new concept to many web marketers, but we’ve been doing it for over a decade!)

topical optimization quoteTopical optimization doesn’t do away with the need for keyword research; it confirms its importance. But instead of finding what keywords to shove into a site’s content, today’s keyword research is more about organizing the keywords into meaningful topical groups with a specific focus on searcher intent.

From that, you create meaningful, authoritative, topically relevant content.

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Is There a Difference Between Mobile and Desktop Optimization?

Difference between mobile optimized website and desktop

One question I often get asked is if there is a difference between optimizing a site for desktop versus mobile devices. The answer is yes, but not by much.

As long as mobile algorithms use desktop content for ranking purposes, keyword optimization for mobile will be no different from optimization for desktop. Essentially, as the algorithms work now, you can have completely different content for mobile devices and it won’t matter. Google uses desktop content and runs that through their mobile algorithm.

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The 3-3-3 Online Marketing Investment Model


online marketing investment model

Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my own online marketing investment platform for a whole new set of voters readers. You’ll find this post just as relevant today as it was when originally published in 2012.

I often think about how companies seem to haphazardly invest in online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money into PPC that they leave little room for social engagement. In 2012, Herman Cain, a quickly forgotten candidate for president presented what he called a 9-9-9 tax plan. Stealing from that theme I have created a 3-3-3 online marketing investment plan that will help you move forward strategically and successfully in your online marketing efforts.

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The SEO Component You’re Likely Missing

Missing SEO component

No SEO or web marketing campaign is complete without social media marketing. In fact, we are entering an age where SEO cannot succeed without a solid social media/content strategy in place with active online engagement.

Social media provides a great opportunity to engage with your audience and deliver value, information and positive brand messaging to an opt-in audience. On its own, it can drive a lot of traffic and revenue for businesses. But for best results, you always want to drive traffic to an optimized website. Not just search optimized, but user optimized as well.

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Your Optimization Is Dead in the Water Without Amplification

Amplify SEO

No matter how perfect your SEO optimization is, it’s not enough in today’s web marketing environment. Sure, not so long ago, you could put keywords in the right places and the right amount of times and be good to go. Now, you have to do more. You have to amplify your SEO. I tell you how in my latest Search Engine Land article.

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