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Book Review: Win at the Game of Googleopoly by Sean V. Bradley

Win the game of googleopoly book review

With so many resources out there covering various topics of web marketing, the options can be overwhelming. Win the Game of Googleopoly introduces the reader to several areas of organic search including: on-page optimization, video optimization, social media optimization, online reputation optimization, mobile strategy and secondary site strategy.

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Which Comes First, Content or Keywords?

Keywords or Content first

Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right keywords for the right content.

Every keyword has both a meaning and an intent behind it. First you must understand the intent of the searcher. What type of content are they looking for? Are they researching, looking for how-to information, ready to buy? Slight variations for a single keyword phrase can completely change the intent of the search.

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What is Negative SEO and How Can You Prevent It?

Negative SEOYou’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it hits you? What do you do to avoid someone from attacking you with negative SEO? I’ve put together this article to answer all of your burning questions about negative SEO so that you can properly prevent it.

Negative SEO: What Is It Really?

Negative SEO is when someone, usually a competitor, makes an active attempt to lower the search engine rankings of your website. This can be done in a number of ways, but the most common method is using link-based techniques. Many sites aren’t too cautious about this problem because they think that it doesn’t really work. Don’t be fooled. Negative SEO is a serious issue you need to learn more about and actively protect yourself from.

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SEO Red Flag: No Content Marketing Plan

SEO Red Flags - No Content Marketing Plan

Content is the backbone of a good online marketing strategy. In fact, almost everything we do for SEO revolves around content. We fix the architecture of websites so the content can be found. We solve usability issues so visitors can engage with the content to get them through the conversion process. We optimize keywords into content so those pages will appear in search results. We publish, post, broadcast and socialize content in order to bring traffic to our sites.

You can probably tell where I’m going with this. Just about all of web marketing is about making content accessible. So why is it that SEOs think they can SEO a website without having a content strategy in place?

Mind boggling, huh?

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SEO ROI is Never Satisfied . . . And You Shouldn’t Be Either

SEO ROI is Never Satisfied

I was talking to a prospect the other day who got it. He understands that web marketing never ends. You can’t just “SEO” your website and be done. It is a forever-moving goal post.

That poses a problem for us web marketers trying to put together web marketing proposals. Because there is always something more to be done, the only limit on any web marketing campaign is the budget. When prospects want to know how much web marketing costs I turn the question around and ask them, “How aggressive do you want to be?”

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Image Optimization Matters – Don’t Forget About It!

 

Image optimization matters

In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank better in search results but rather optimizing images so the images themselves can rank and drive more clicks to your site through visual appeal.

Image optimization can be an important avenue for drawing in traffic from image search as well as social shares. A good image can compel a click through to your site just as well as a good headline!

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SEO Red Flag: Logos for Irrelevant Search Engines

Logos for Irrelevant Search Engines are a major SEO red flag.

Have you ever been shopping around for an SEO and come across a site that shows the logos of all the search engines they’ll get your ranked on? You’ve seen them: logos for Google and Yahoo, MSN, HotBot, Lycos and others. You recognize some and others seem vaguely familiar.

The reason those are only vaguely familiar is because most of those logos are for irrelevant search engines. MSN? Today we call that Bing.

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35 Steps to Make Site Search Engine Friendly From the Start

Make site search engine friendly

I’ve talked a lot on this blog about the evolution of SEO and how it’s no longer about seeing how many times you can fit the same keyword phrase into a blog post. Now you need to build an entire, strong web presence, which requires a number of things working in conjunction with good SEO. The complexity of it all is why so many people turn to web marketing agencies like us.

But before you even get to that point, you have to make sure your site is built on a strong foundation so that your web marketing efforts down the line will be as effective as possible. That is the focus of my latest Search Engine Land article. Check it out to find out the 35 critical site architecture issues that need to be addressed in the website development phase.Continue Reading


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SEO Red Flag: “Links Don’t Matter”

SEO Red Flags - Links Don't Matter

Every once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant shifts in search algorithms, and cracking down on links has been one of the primary focuses at Google. But no where in there did links suddenly become irrelevant.

Google even stated that they made an attempt at removing link signals completely from their algorithm and, well, the result was not what they had hoped. Which tells us that links, at this point in time, are still valuable.

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The Complete Guide to Mastering Your Meta Tags

Complete guide to mastering meta tags

Editor’s Note: This article was originally published on 11/8/2012 and updated 7/30/2015

If you were ever going to tell a “back in the day” story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO.

But gone are the days when throwing long lists of keywords into a meta tag could move your site to the first page of Alta Vista, Excite or Webcrawler. For that matter, gone are Alta Vista, Excite and WebCrawler. Today’s SEO isn’t the SEO of, well, your slightly older sibling. While there is still some value to optimizing your meta tags, it just isn’t what it used to be.

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