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Does SEO Destroy Website User Experience?

SEO and Website User Experience

Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a client wants rankings, we’ll give them rankings! Do we really care what the website looks like?

I’d like to say that those day are long gone, but the fear of SEO being a usability destroying agent still persists. This is, in part, due to those who still look at SEO as a ranking-only venture rather than as part of the entire web marketing experience. Both clients and SEOs are guilty of this mindset.

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Do You Really Need to Be #1?

Do you need to be #1 in search engine rankings?We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves.

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How to Not “Live. Die. Repeat.” Keyword Mistakes

keyword mistakes

Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned.

So what can the latest Tom Cruise flick teach you (besides what Groundhog Day would be like if you added aliens and blew up a bunch of stuff)? Plenty. Check out my latest blog on Search Engine Land where I discuss what you can learn about preventing keyword mistakes and how to regroup when you realize you have made one.

Read the full post at Search Engine Land.

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Better SEO with Web Presence Optimization

Web Presence Optimization
Image Credit: Universal Everything

I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think that it is a much better definition of what true SEO is today.

Search “engine” optimization is all about rankings. If we are optimizing sites for search engines, then it implies that rankings are the goal, rather than an avenue to drive traffic. But the search engines are not our customers, people are. So talking about SEO in terms of search “experience” optimization is much closer to the mark. The goal is to optimize our site for the visitor that comes through search. It covers rankings and usability of the site.

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Guaranteed Top Search Engine Rankings Overnight!

Guaranteed Rankings

If you’re reading this post you either thought “Guaranteed Rankings? Overnight? That’s just what I want!” or “Guaranteed Rankings? Overnight? Let’s see what this loser is selling.”

Either way, I got you to click, so I win! :)

For those of you in the latter camp, you already know that there are no guaranteed rankings in web marketing. Not without paying on a per-click basis.

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Why SEO Can’t Thrive Without Social Media

How Social Media Changed SEO

Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.

In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.

Read the full article on SearchEngineJournal.com.

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Remember to Title Your Images

Give Your Image Some Texture

When using images on your website, consider adding text to the image title attribute. This title text often appears when the visitor hovers their mouse over the image making it a great place to add additional relevant information.

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SEO Baby Steps: Always Be Improving

Baby Steps: What About Bob?

Recently my wife and I watched the movie What About Bob? I must have watched the movie a dozen times in college and probably just as many since then. For me, the best part about the movie is the baby steps concept.

Yeah, I know it’s all a joke for the movie, but you know what… it’s good real life advice. Most things we accomplish are not done in huge leaps. More likely they are done with a series of baby steps that lead you from where you are to your destination.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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