Go find whoever told you that link building is dead in 2014 and slap them in the face. Seriously, I mean it! There is still value in building meaningful, high-quality links to your website.
Google’s recent penalties against crappy links is a good thing, it makes good link building more valuable. What’s an easy way to tell if a link is high quality? If it’s easy to get, most likely it’s crap. Building quality links has always been hard and nothing has changed that.
In my recent article on Search Engine Journal, I share what five things to look at to tell the quality of a link and why social links matter. You can always find some fun, out-of-the-box ways to go about link building, and find some unique linking opportunities to take advantage of. The bottom line is whether you’re getting a link on blog or website or being shared on social media, your content better be something that is worthy of being linked to.
How many links should you try to build for your website in 2014? All of them.