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How Your Killer SEO Could Get Killed

ongoing seo strategySo you are ranking in the top of the major search engine rankings for your main keywords and are receiving solid traffic. Congratulations! Time to rest, relax, and rake in the bucks, right?

Wrong! In order to enjoy continued success and ensure that your website and business will continue to survive and thrive, you need an ONGOING SEO strategy. I’ll show you why if your SEO is not killing it, you are probably getting killed.

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How to Use Meta Tags to Improve Rankings

meta decription tags still matter
Image Credit: Si1very

Do meta tags help improve search engine rankings? The answer is simple: Yes and no.

Since search engines generally ignore meta tags, adding keywords to these tags really isn’t going to help you move your rankings up any. That may lead you to wonder if meta description tags still matter. In fact they do because meta description tags play an important role in generating click throughs from the search results. [Tweet This]

That means if you write a good meta description (and Google displays it in the SERPs) you have a better chance of getting clicked. If Google is able to determine that your lower-ranked page is getting more clicks than a higher ranked page, that could be the catalyst to pushing you up some spots.

Everything we do with our websites has a cause and effect. It’s just not always what we think. Many SEOs blow off meta description tags because they don’t have a direct impact on ranking. But if you ask me, an indirect impact can be just as good, if not better.

Why? Because it causes us to focus more on the customer than on the search engines. If we were able to get better rankings by adding keywords to a meta description, that won’t automatically translate into getting more targeted visitors to our site. However, when you focus your meta tag on providing value to searchers, every click you get will be far more valuable. And if that value translates into better rankings, it’s a dual win.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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SEO Isn’t About Price, It’s About ROI

ROI of SEO
Photo Credit: LendingMemo.com

Many small businesses shy away from SEO because of the cost. They don’t have large budgets, and when they see a price tag of $1-5K per month, they often balk at it as “unaffordable”. I certainly understand that. All new expenses have to be justified, and it’s tough to suddenly invest in something that doesn’t return immediate results.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Can Good SEO Be Done Overnight?

Good SEO

People are often looking for quick results, especially in SEO. Unfortunately, there is no such thing. There is no secret tool, trick or solution to achieving good SEO and rankings overnight. [Tweet This] And even the best SEO can’t be done in a short span of time. It’s an ongoing effort.

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Does SEO Destroy Website User Experience?

SEO and Website User Experience

Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a client wants rankings, we’ll give them rankings! Do we really care what the website looks like?

I’d like to say that those day are long gone, but the fear of SEO being a usability destroying agent still persists. This is, in part, due to those who still look at SEO as a ranking-only venture rather than as part of the entire web marketing experience. Both clients and SEOs are guilty of this mindset.

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Do You Really Need to Be #1?

Do you need to be #1 in search engine rankings?We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves.

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How to Not “Live. Die. Repeat.” Keyword Mistakes

keyword mistakes

Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned.

So what can the latest Tom Cruise flick teach you (besides what Groundhog Day would be like if you added aliens and blew up a bunch of stuff)? Plenty. Check out my latest blog on Search Engine Land where I discuss what you can learn about preventing keyword mistakes and how to regroup when you realize you have made one.

Read the full post at Search Engine Land.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....