Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a client wants rankings, we’ll give them rankings! Do we really care what the website looks like?
I’d like to say that those day are long gone, but the fear of SEO being a usability destroying agent still persists. This is, in part, due to those who still look at SEO as a ranking-only venture rather than as part of the entire web marketing experience. Both clients and SEOs are guilty of this mindset.