Keywords are for Adding Value Not for Adding Content
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
Monthly Archives: February 2017
Thinking Beyond Search In An AI World
This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]
If You’re Going to Do Social Media, Do It Right! [Infographic]
There’s no question, in this day and age, that nearly every business SHOULD be on social media. But just opening up some profiles on the most popular social networks doesn’t guarantee […]
2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]