Ok, we all know that social media marketing is, like, totally awesome. It can boost your business’ exposure, traffic, yada, yada, yada. Some even say web marketing can’t survive without it. […]
One of the most critically important functions of your website’s content is to provide visitors with whatever assurances they need to become a customer. The content you read on far […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
If you sell more than a half-dozen products, chances are those products need to be categorized on your website to make shopping easier. This makes product category pages an important […]
In another post, I talk about how competitors influence the cost of your digital marketing. I want to look at another aspect your competitors influence: Your success. Digital marketing doesn’t depend […]
The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you. […]
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
OK, so we already know your website has an awesome navigation structure. After all, you totally read and followed all the action points in the Site Navigation Checklist from The […]