The PageRank Conundrum
Over the past few days, I’ve discovered many relevant attributes about Google PageRank. Essentially, Google developed PageRank as a way to give sites a numerical ranking based on some key […]
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Copywriter Tip- What Makes You So Much Better, huh?
What Makes You Stand Out? What makes your product or service different from the throngs of others who offer the same thing? In a crowded marketplace, you must dare to […]
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First Impressions Last
What is there to know about first impressions and PPC? How important are they? Before donning your PPC hat, stop for a minute and think about real life first impressions. […]
Color Effect: Which one is best?
So, how do you choose the proper color for an ad? How do you determine which color will make your ad pop? What color may be distracting? Is colored type […]
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Copywriter Tip- What's It Matter In The End
Features are nice, but outlining benefits and end results make the sale. They explain why the customer will be better off after buying your product or using your service. The […]
Small Business PPC For Dummies
Without understanding the full scope of Pay-Per-Click advertising, a small company owner will often attempt to manage their own PPC account. They write their ad, pick their keywords, set their […]
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Is Your Copy Ergonomic?
Does your copy make your reader uncomfortable? SEO copywriting is not just stuffing keywords into copy. Doing this only makes it unreadable. It’s copywriting first and SEO second. You need […]
Arbitrage – Hot Topic of the Day
Slimy Targeting The topic of the day in my never-ending-quest to learn new stuff seems to be arbitrage. Since not everybody is an expert, I thought it would be helpful […]
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The Length Some People Would Go…
Trudging through what seems like an endless amounts of keywords can take an extreme amount of patience. As I’ve experienced my first few opportunities of researching keywords, I’ve noticed some […]
Copywriter Tip- Take Action
Websites have one purpose and that’s to sell, to move people to action, to make money. In today’s high-tech world, most copywriting found on websites neglects this vital fact and […]
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Some Things About Somethings
Like many people, I’ve learned what I need to know to get the job done. Google AdWords is an example of this. In a prior job I was handed an […]
Marketing Big Shots Sell Themselves Short
The biggest travesty is when highly knowledgeable individuals are kind enough to share their inside know how, but fail to reach those who are truly interested by committing acts of […]
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Donald Trump = Stoney deGeyter?
I am the aforementioned “Apprentice”. As one of the newest crew members of this team, I found it quite exciting to dive head first into the world of search engine […]
Copywriter Tip- Make Memorable Copy
Use compelling headlines saturated in descriptive language. This can amplify search engine optimization when similar words surround the key phrase. People will remember your message if you use colorful language, […]
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The SEO Apprentice
Recently Stoney made the decision (and a wise decision it was), to hire an SEO Apprentice. Having been the sole SEO here at PPM I knew that this would be […]