SES SJ 2006… So Was it Worth it?
The SES conference in San Jose was well worth the cost in my opinion. This was my first SES and I have to say that 90% of the sessions benefited […]
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SES SJ: Usability & SEO
This session was basically about website usability, under the assumption that usability and SEO go hand-in-hand, which I totally agree with. Here are some interesting points and ideas that where […]
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SES SJ: Buying & Selling Links
So there’s quite the debate about buying and selling links. What I heard from the experts from this session involved positions from more of a neutral perspective. You could tell […]
SES SJ: Linking Strategies
Now we get into more about linking. This session covered a broad scope of link strategies ranging from directory submissions to some crazy link baiting tactics. Here are some interesting […]
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SES SJ: Successful Site Architecture
This session was focused on site architecture and making your site ideal for the search engine spiders. I don’t have much to report on this session because there wasn’t much […]
SES SJ: Link Building Basics
Ahhh, how we all love the wonderful world of link building… a world of about 25% truth and 75% speculation. I was hoping that this session would change things. Here […]
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SES SJ: Landing Page Testing & Tuning
Is it possible to learn too much information on PPC management? I don’t think so! I’m actually enjoying all of this learning… maybe I should check my temperature? Here’s some […]
SES SJ: Creating Compelling Ads
Obviously the PPC ads themselves are a very important element to successful search engine advertising. So what do these ads need in order to bring in the targeted clicks that […]
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SES SJ: Search Advertising 101
This session gave some great information on PPC do’s and don’t’s . Some of these panelists have been involved in PPC management since its beginning, so I listened intently on […]
SES SJ: Searchonomics Serious & Fun Stats
This session was actually very interesting, and Bill from hitwise.com looks like he has a very fun job analyzing search behavior in the form of data. That may sound boring […]
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SES SJ: Does Demographic Targeting Matter?
Well, does it? Of course it does! Or maybe not? Some interesting points brought up in this session were: adCenter allows for refined demographic targeting. They put a cookie on […]
SES SJ: Compare & Contrast Ad Program Strategies
This was my first session at SES San Jose. There was a lot of good discussion in this session and some points were brought up that I did not realize. […]
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Mini Quarantine Kit… A Different Approach to Print Advertising
So I’m thumbing through my latest issue of ESPN the magazine, when I couldn’t help but notice the thick paper of a Mini Cooper ad labeled “Mini Quarantine Kit”. Quarantine […]
SEM Companies Advertising Themselves Locally… Where Old School Meets New School
The majority of us SEM/SEO companies are on the smaller side. Not only do we need to market our clients, but we obviously also need to market ourselves. A good […]
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SES San Jose 2006
Well the Search Engine Strategies Conference is just around the corner. So which of you SEM people out there are attending? Word has it that the San Jose Conference is […]