PubCon 2006 Vegas: PPC Tracking and Reconciliation
In this session, John Marshall, CEO of Click Tracks, made a really good presentation on “the anatomy of a click”. He explained exactly what happens when someone clicks on your […]
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PubCon 2006 Vegas: PPC Search Advertising Programs
Every once in a while you will come upon a session that isn’t entirely abundant with info that’s useful. This was one of those sessions. However, the panelist from Microsoft […]
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PubCon 2006 Vegas: PPC Ad & Landing Page Optimization
This week I will be posting a number of posts based on each of the sessions I attended at Webmaster World’s PubCon 2006 in Las Vegas. The first session I […]
PubCon '06: Enter the Search Farrago
As our plane touched down in Vegas I had already finalized a firm and responsible schedule in my mind which included lots of rest for the morning ahead. By the […]
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Some Thoughts on PubCon 2006
Well, we’re all back from PubCon safe and sound. I’m glad our team went. The sessions and our notes should spark a number of new ideas on how to improve […]
Search Marketing or Website Marketing?
Recently we had a discussion in the office about the pros and cons of targeting the phrase “search marketing” vs. “website marketing” within our new tagline. Here’s my thoughts. While […]
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Keyword Research: A Business Driven Approach
Keyword research is the single most important aspect of any search optimization campaign, without exception. The keyword research process brings to light information that is both beneficial and directly applicable […]
Introductions
I was just one click away from posting my first blog entry here on EMP, when it occurred to me that perhaps I should introduce myself. My name is Jason […]
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Spend My Money Dang It!: Expanding Your PPC Ad Distribution
So you’ve got a great PPC campaign going with a stellar cost per conversion that’s very profitable. There’s just one problem, you’re only spending 25% of your allotted budget because […]
Outback Needs to be Taken Out Back
You know, I have already found the Outback radio commercials (and shorter TV versions) to be quite annoying, but this latest randition is VERY annoying! Has anybody else heard this […]
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Book Review: Winning Results with Google AdWords
Winning Results with Google Adwords Author: Andrew Goodman Paperback: 352 pages, $16.49 Published: 2005 Anybody that is involved in PPC, whether it be for clients or for your own website, […]
Living Signs… Dangerous Advertising?
So you’re coming up on an intersection, then something brightly colored and moving catches your eye. At first you’re like, “what the heck is that”, then you realize it’s another […]
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MySpace… a Place for Friends, and a Place for Endorsements Too?
Both the Marines and the Army are now on MySpace! I’ve also noticed that in this election year, MySpace pages are becoming popular for candidates that are running for political […]
YSM Panama… Hurry Up Would Ya!
At the SES 2006 San Jose, there was a lot of buzz about the up and coming new YSM PPC platform code named Panama. I came across some more interesting […]
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The $53k Hummer H2… Why? The Perceived Needs of the American Consumer
Though not in absolutely huge quantities, consumers have been eating up Hummers since the H2’s introduction for the 2003 model year. So why does the average middle class Joe Blow […]