Content That Answers 7 Critical Customer Questions
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
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The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
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Your Website Content Should Show, Not Tell
Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]
How Assured Are You of Your Content?
One of the most critically important functions of your website’s content is to provide visitors with whatever assurances they need to become a customer. The content you read on far […]
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Ask Pit Crew: What’s the Best Way to Increase Followers Social Media?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Beckon Visitors to Your Products With Compelling Product Category Page Content
If you sell more than a half-dozen products, chances are those products need to be categorized on your website to make shopping easier. This makes product category pages an important […]
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2 Ways Your Success Is Influenced (or Hindered) By Your Competition
In another post, I talk about how competitors influence the cost of your digital marketing. I want to look at another aspect your competitors influence: Your success. Digital marketing doesn’t depend […]
How to Get Conversions Outside the Conversion Funnel
The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you. […]
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Keyword Research is Product Research
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
Internal Site Search That Ensures Visitors Always Find What They Need
OK, so we already know your website has an awesome navigation structure. After all, you totally read and followed all the action points in the Site Navigation Checklist from The […]
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Why It’s a Mistake to Ignore Low-Searched Phrases
Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]
You Can’t Be Aggressive With Your SEO Without Getting Aggressive With Your Budget
There are two main things that factor into the costs of your digital marketing. The first is the involvement of time, and the second is the skill level of those […]
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8 User-Focused Optimizations for Ecommerce Websites
When it comes to ecommerce sites, the visitor reigns supreme. Which means that you have to design your website with your visitors first and foremost on your mind. It’s not […]
How Your Competition Influences the Cost of Your Digital Marketing
There are a lot of factors that weigh into the cost (or success, but I repeat myself) of your digital marketing. One frequently overlooked factor is the competition who are […]
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Why the Condition of Your Website Impacts the Cost of SEO
There’s no such thing as a perfect website. Many websites are close, but 0.00% are there. Which means there’s always something to improve. But the question for you is, how […]