Copywriting Tip- Excessive Force
Don’t force it! Don’t try to force groups of keywords that won’t be a good fit together on a single page. It’s important that there is a natural flow in […]
Copywriter Tip- KISS: Keep It Short and Simple
Writers often use a tactic known as the “delayed drop”. Tease your readers, tantalize them, lead them on, then drop in the unexpected. It’s easier with longer articles in magazines. […]
How To Sell That Thing You Sell
The other day I went to a local seminar on “internet marketing”. I honestly didn’t expect a whole lot; it was one of those “how to make money on the […]
The Hippocritic Oath
When I first graduated from college I, like everyone else, had to start at the bottom. Consequently, I worked as a medical proofreader. It gets worse. Every day I had […]
Don’t Let Your Business Card Get Ditched
Most business cards get ditched within the first two hours of being taken. That’s the problem with handing out business cards; the act is actually 90 percent ineffective. Your business […]
Soft Copywriting Wares
I was checking out this copywriting software, all of which I am skeptical of anyhow. Glyphius is supposed to increase the marketability of your writing. Just cut and paste and […]
IOM: Writing Optimized Text
This post is part of our Internal Operations Manual Series. Optimized text (OT) is first and foremost marketing copy for the website. Each optimized page must be written with the […]
Article Theft and Spam Generation
I recently found an article of mine posted on another website. Normally that would be a good thing as this article was distributed to a couple of article distribution sites. […]
We, Myself and I
Small business, especially sole proprietorships, often struggle with the whole I/we thing. How is it best to represent yourself, do you say “I” in your marketing copy or do you […]
Proper Hx Heading Use
It used to be that the use of headings played a significant role in the on-page optimization. While the value of on-page headings is probably not what they used to […]
SEO Quick Tip: Don't Stuff Your Page w/Keywords
Stuffing keyword phrases into your code or in the content is tempting when trying to game the search results, yet does little to enhance the user’s experience. Any keyword usage […]
SEO Quick Tip: Keyword Phrase Usage
You don’t have to use keyword phrases as a single phrase on your pages in order to rank well in the search engines. If you have ever looked at your […]
How to Spam with Blogs: A Tutorial for Every Wanna-be SEO
I love blogs and blogging, but with all good things, especially those online, it comes with a whole new host of problems. Search engines love blogs and therefore so do […]
Do's and Dont's of SEO Copywriting
Karon Thackson has a great article over at Small Business Brief about the do’s and don’ts of SEO Copywriting. SEO Copy Is: * first and foremost – written for the […]
Content is King, but not Always
Shari Thurow has written an excellent article on When Content Isn’t King in SEO. Shari brings some excellent points to the table, namely arguing that any content is not always […]