Copywriter Tip- Never Use Mispellings
“I don’t like to mix spellings on a page. I’d make an exception for the spellings of ‘duffelbag’ and ‘dufflebag’ because of the low search volume each one produces, but […]
Sometimes Motivation Has to be Felt
My daughter recently turned 15 and now that school is out it means it’s time for her to get a job. Unfortunately, despite my threats of cutting off her allowance, […]
Copywriter Tip- What Makes You So Much Better, huh?
What Makes You Stand Out? What makes your product or service different from the throngs of others who offer the same thing? In a crowded marketplace, you must dare to […]
Copywriter Tip- What's It Matter In The End
Features are nice, but outlining benefits and end results make the sale. They explain why the customer will be better off after buying your product or using your service. The […]
Copywriter Tip- Take Action
Websites have one purpose and that’s to sell, to move people to action, to make money. In today’s high-tech world, most copywriting found on websites neglects this vital fact and […]
Copywriter Tip- Make Memorable Copy
Use compelling headlines saturated in descriptive language. This can amplify search engine optimization when similar words surround the key phrase. People will remember your message if you use colorful language, […]
Copywriting Tip- People love bullet points.
Use bullet points or a numbered system to: • Break up your copy into consumable pieces • Aid in the clean design of your page • Make it easy for […]
Copywriter Tip- If It's Worth Saying Once, It's Worth Saying Again And Again And Again
Do you ever believe something the first time you read it? Probably not. The mind plays tricks on people. If you see something repeated over and over throughout an article […]
The Seven Word Limit
Within headlines, seven words is all you get. Any more can lose the reader’s attention. Keep your titles short and pithy. Make your point fast. Be creative and compelling. Make […]
Copywriting Tip- Just the Facts, Man
People enjoy statistics and percentages. Whether it is, “this product has a four out of five mom’s approval rating.” or “over 85% of the population needs this product.” consumers like […]
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Want better copy? Write short stories. Here’s how copywriting is writing short stories. The obvious similarity is that when selling you should tell a story whenever possible. Bring the reader […]
How Low Can You Go?
Here’s a tip about writing press releases. Simply put, never ever ever do this!!!
Copywriting Tip- Be Easy
Don’t make your readers strain their eyes to read your copy! Break your copy into bite-sized pieces or short paragraphs covering only one idea. White space will help improve comprehension. […]
21 Most Important Words in the English Language
The most important word: We The two most important words: Thank You The three most important words: All is forgiven The four most important words: What is your opinion The […]
Copywriting Tip- Focus!
Focus the copywriting. People want to buy from the expert in a field. If you are directing your copy to mothers and telling them they need your product or service, […]