Think checklists are for novices? Think again. Keeping web marketing checklists helps ensure you don’t forget things, helps you get back on the right track when you get distracted, ensure consistency, and […]
So you are ranking in the top of the major search engine rankings for your main keywords and are receiving solid traffic. Congratulations! Time to rest, relax, and rake in […]
I’m guessing you’re reading this because that headline got your attention. Many of you probably wanted to see what kind of scam I’m running. Unfortunately, many others are probably looking […]
One of the early misconceptions about SEO is that it’s a job for the IT department. Of course, back when SEO first came about, just about everything computer related was […]
The rumors (over the past 17 years) about the death of SEO are both greatly exaggerated and partially true. I’ve been hearing this since the day I started in the […]
Sorry folks, the holidays have come and gone. Yeah, I know it’s only mid-November, but if you want to get your site optimized for the season, well you’re too late. […]
After a visitor fills out a form on your website, do you forget to say “Thanks”?
Living online as much as we do, we don’t often think about how our web site translates offline. Yes, people still print web pages for later offline reference. How does […]
I understand. You have a reason for going after specific keywords. However, targeting certain types of keywords is a waste of time and effort. Why? They won’t perform as expected. […]
If there is one constant in the web marketing industry, it’s change! There’s no doubt heading into the new year that search engines will tweak the way they rank the […]
When you’re looking for a quality SEO company to work with, it’s smart to go through a vetting process for each one. One of the things people often look for […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Several members of the PPM Pit Crew were up in Cleveland earlier this week for SEMCLE+’s local search event with David Mihm. I bummed a ride and tried to stalk […]
Another week, another article in the digital marketing world mentioning Star Trek! Thanks to Orbit Media’s email yesterday, I learned there are 7,983 people on Twitter with the term “Star Trek” in […]
Let’s say you’ve been given charge of implementing a link building campaign. You’ve read innumerable posts over the last several years regarding the demise of low-quality link building, in which, […]