SES SJ: Buying & Selling Links
So there’s quite the debate about buying and selling links. What I heard from the experts from this session involved positions from more of a neutral perspective. You could tell […]
Yearly Archives: 2006
MSN Converts! What That Means to You (And Possibly Google Too!)
MSN isn’t exactly known for having spectacularly relevant search results, while also being pretty easily to manipulate. People often point to the low search volume that MSN provides, and relate […]
SES SJ: Linking Strategies
Now we get into more about linking. This session covered a broad scope of link strategies ranging from directory submissions to some crazy link baiting tactics. Here are some interesting […]
SES SJ: Successful Site Architecture
This session was focused on site architecture and making your site ideal for the search engine spiders. I don’t have much to report on this session because there wasn’t much […]
Should You Outsource Link Building
There is a good thread going on over at Search Engine Watch forums about outsourcing link building efforts and if you should or not. This question was asked by another […]
Looking for a Scape Goat
I had a client complain recently that we expected them to have too much involvement in the optimization process. What all did we ask of them? To look over the […]
SES SJ: Link Building Basics
Ahhh, how we all love the wonderful world of link building… a world of about 25% truth and 75% speculation. I was hoping that this session would change things. Here […]
Get Lost (and don't let them follow you!)
Are you worried about internet privacy? I’m not so much (yet) but I know many are. Well, here’s a clever way to to keep “The Man” (in this case your […]
Does Your SEO Own You?
Do you get involved in your SEO campaign, or do you let your SEO do whatever they think is best? If the latter, well, I hate to break it to […]
SES SJ: Landing Page Testing & Tuning
Is it possible to learn too much information on PPC management? I don’t think so! I’m actually enjoying all of this learning… maybe I should check my temperature? Here’s some […]
Top SEO Excuses
At the risk of pointing out a very clever competitor, run a search on Google for five SEO excuses. The first five results are as follows: Not only did this […]
Single-Serve vs. All You Can Eat SEO
I’ve always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two […]
SES SJ: Creating Compelling Ads
Obviously the PPC ads themselves are a very important element to successful search engine advertising. So what do these ads need in order to bring in the targeted clicks that […]
SES SJ: Search Advertising 101
This session gave some great information on PPC do’s and don’t’s . Some of these panelists have been involved in PPC management since its beginning, so I listened intently on […]
13 Ways to Lose ROI on Your SEO Campaign
Whether you have outsources your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why […]