Is It Really A Postmodern Marketplace?
I was reading Tom Asacker’s article, Plaid is the New Black and White. Though I didn’t care for the introduction from Paul Simon, I was impressed with the article overall. […]
Monthly Archives: January 2007
A Little Information… Provides Accurate Expectations
Providing a little (or a lot) of information can go a long, long way to building a good relationship with your visitors. That, in turn, can lead to more sales […]
What do PPC and Stocks have in Common?
No, this isn’t a joke in search of a punchline. I just posted an article over at the Search Engine Guide blog titled Managing Your Pay-Per-Click Portfolio. Here are the […]
Roles in Search Marketing
Ironing out the finer details of role transitioning for our client’s campaigns was the focus of a recent meeting here at the office. During our open discussion I sketched a […]
Knowing Your Place Online
Not every business deserves first page ranking. If you don’t expect to compete against the corporations off-line, then you shouldn’t expect to beat them online. If you’re happy being small, set your online expectations accordingly.
Lessons From The Apprentice (6.2 – Los Angeles)
The Candidates Kinetic: Muna, Kristine, Derek, Marisa, Angela, Surya, Jenn, Heidi, Aimee Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani Prelude: Frank makes it back from the boardroom […]
Individual Offices, Cubicles, or Wide Open Space?
What makes for the most productive office environment… individual offices, cubicles, or wide open space? Individual Office The advantage of having your own office is that you can concentrate the […]
Soft Copywriting Wares
I was checking out this copywriting software, all of which I am skeptical of anyhow. Glyphius is supposed to increase the marketability of your writing. Just cut and paste and […]
12-Month Schedule of SEO Services
Yesterday I posted our 5-year plan. If that post was the one that made people think, “WTF, why in the world would I hire that company?” this is the one […]
Pole Position Marketing's 5-Year Plan
New years often come with resolutions. I have a number of resolutions for myself this year but for the business we don’t do no stinking resolutions. Instead I have put […]
Lessons From The Apprentice (6.1 – Los Angeles)
The Candidates: Kinetic: Muna, Kristine, Derek, Marisa, Angela, Surya, Jenn, Heidi, Aimee Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani Prelude: For the first time The Apprentice leaves […]
Top 4 Causes of a Dissatifying Web Experience
So why are people dissatisfied with their experience at your site? Jason Green has brought to the forefront some research conducted by Standford Persuasive Technology Lab that indicates the top […]
Are You an SEO Expert?
Stoney and I had a humorous exchange concerning an individual who had been dubbed an “SEO Expert”. A visit to the website of the search guru is what made the […]
Book Review: Net Words by Nick Usborne
Net Words Creating High-Impact Online Copy Author: Nick Usborne Paperback: 224 pages, $12.03 Published: November, 2001 After reading a string of very poor SEO books I’ve been lucky to hit […]
The Time Management Nazi
So lately I’ve been hearing the faint murmurings of distaste among the staff. It’s the hissing under their breath when they think I’m out of earshot, the sudden silence that […]