Houston, We Have a Problem: Do You Know Your Blog’s Audience?
When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone […]
Monthly Archives: December 2014
Building Links Isn’t About Asking, It’s About Engaging
Those with the old-school mindset of SEO still look at link building as a numbers game. If you ask enough people for a link, you’ll get a link or two […]
Stick a Fork In It, SEO is Dead (Again)
The rumors (over the past 17 years) about the death of SEO are both greatly exaggerated and partially true. I’ve been hearing this since the day I started in the […]
Better SEO with Web Presence Optimization
I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think […]
Customize Your Blog Post URLs
Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the […]
How Do You Get Your Site Out of Penalty? Fix It!
Over the past several years many businesses have found their sites hit with a Google penalty of some kind. Whether it be due to lousy content or crappy links, Google […]
Sending out Marketing Emails? Proof Twice, Send Once!
Unlike a web page that can be edited after you’ve published it, once you hit “send” on an email message there’s no taking it back. Remember the adage, measure twice, […]
Keywords are Still Relevant. Ignore Those Who Say Otherwise.
Recently, a lot of SEOs trying to sound relevant and cutting edge will tell you that keywords no longer matter. They believe that somehow, search engines are able to do […]