The purpose of your website’s navigation is to help every visitor find what they need quickly. To do that, you have performed keyword research to know what terminology makes sense to your […]
Ever since Google made site speed a ranking signal in their algorithm, having a slow-loading site hinders your ability to bring in traffic. Regardless of where a search is performed […]
Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straightforward.
In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
Optimizing fonts on PDFs is an important part of reducing a PDF’s download speed. For the most part, fonts have to be embedded, which increases the file size of your […]
We wish all our fellow workers out there a Happy Labor Day. We hope that you can take a nice, relaxing day off, and if not, that you have a […]
Your product category pages are often the first page internet searchers will land on, particularly if they are in the early stages of researching and shopping. You want to make […]
When your site’s navigation is broken, or isn’t optimized for search and visitors, you’ll see higher abandonment rates than you should. This means less search engine traffic and less business. […]
This is an answer I contributed for a broader article on outsourcing web development by insureon. View Full Post: Building a Business Website? These 7 Questions Will Show You When to […]
Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]
A well-written title tag (and meta description) can have far more value than just helping you achieve top search engine rankings. It can help you move visitors from the search […]
A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]
You already know you need a blog. That’s why you are reading this (and hopefully Part 1 on setting up a blog). But simply having a blog and posting regularly […]
Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]