Why You Need to Commit to a Full Year of Digital Marketing
Hiring an outside digital marketing firm can be tough. It’s hard to make a lengthy commitment and sizable financial commitment to a company that can’t even guarantee results. I’ve used […]
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Reason #847 That Web Marketing is Never Done
There is always room for improvement. Yep, the reason for ongoing digital marketing is as simple as that. Just because a change you made works well doesn’t mean it can’t work […]
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Turn Your Rented Search Rankings Into a Long-Term Lease
The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]
How To Use Keywords To Create a Better Experience On Your Site
Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]
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How To Get 9 Customer Touchpoints, Barely Lifting a Finger
It is believed to take 6-8 interactions with someone before they will become a customer. For sales people this means you have to keep trying and trying and trying, making […]
Rest Assured! 6 Types of Content That Give Visitors the Assurances They Seek
Having a successful digital marketing campaign requires a lot of things to be going on at once: Drive traffic to the website Provide solutions to visitor problems Convince visitors your […]
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Ask the Pit Crew: What Tools Should I Use For Social Media Management and Monitoring?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
How to Optimize PDFs for Search Engine Rankings
If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]
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User Experience Trumps SEO…Most of the Time
I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]
Make Thank You Pages the Beginning (Not the End) of Customer Relationships
Are your thank you pages creating long-term customers for you? Probably not…but they can! The key is to stop thinking of the thank you page as the end of a transaction […]
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How to Optimize PDFs in Adobe Acrobat
If you’ve been following this series on optimizing PDFs, you found that most of the optimization steps are done before you create the PDF. This final step in optimizing PDFs […]
How to Optimize Ecommerce Product Pages
Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into […]
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Why Content Should Stop Hiding Your Negatives and Flaunt Them Instead
Content is critical to the sales process, but good sales content does more than hit on all the advantages of what you offer. It makes sure that the reader isn’t […]
How to Reduce The Size of Your PDFs (When Saving From Microsoft Word)
Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your […]
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5 Simple Steps to Achieve Better Conversions
Every website needs a process for moving visitors from the entrance page to the conversion point. A website should work like a choose-your-own-adventure novel. When a visitor lands on any […]